PROSPECTS AND OPPORTUNITIES
Sugar confectionery in Japan continues to drive innovation
Despite the significant challenge of a declining population, the sugar confectionery market in Japan is expected to see a slight increase in volume and a strong performance in value terms, primarily due to price increases, during the forecast period. Several drivers are contributing to the growth of this sector.
Strengthening engagement with fans through social media marketing
In recent years, the development of sugar confectionery products in Japan has been significantly influenced by their potential to generate buzz on social media platforms. Manufacturers are focusing on creating products with distinctive textures that are specifically designed to appeal to online audiences.
Gummies prove to be popular content that draws crowds
In the face of a declining population, achieving growth in retail volume has been a challenge for Japan's mature economy. However, gummy products have consistently defied this trend, showing growth in both volume and value almost every year for the past 15 years.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Japan?
- Which are the leading brands in Sugar Confectionery in Japan?
- How are products distributed in Sugar Confectionery in Japan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Japan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Japan - Category analysis
KEY DATA FINDINGS
Strong sales despite population decline
New concepts and functionalities gain popularity
Expanding retail presence for popular sugar confectionery products
Sugar confectionery in Japan continues to drive innovation
Strengthening engagement with fans through social media marketing
Gummies prove to be popular content that draws crowds
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DISCLAIMER
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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