PROSPECTS AND OPPORTUNITIES
Indulgence will continue to drive growth for sugar confectionery in Norway
Retail value sales of sugar confectionery in Norway are expected to rise steadily over the forecast period, driven by strong cultural resonance and its continued role as an indulgence. Consumption is closely tied to specific moments, typically weekends, holidays, or special occasions, reflecting deeply ingrained habits such as lørdagsgodt (Saturday sweets), where consumers are happy to treat themselves.
Digital innovation will remain limited, but social media will boost engagement in sugar confectionery
Digital innovation is not expected to be a major growth driver in Norway’s sugar confectionery category over the forecast period. The market remains largely traditional, with the majority of sales stemming from planned, in-store purchases, particularly for culturally ingrained rituals such as lørdagsgodt (Saturday sweets) and holiday-related stocking up.
Health and sustainability trends will remain secondary across the forecast period
While brands such as deBron, Wellibites, and Pändy have carved out niche success with sugar-free, vegan, and allergen-friendly products, these offerings remain secondary to traditional favourites. Brynild Gruppen launched Rebel Energy towards the end of the review period, a boiled sweet available in two flavour variants and inspired by energy drinks.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Norway?
- Which are the leading brands in Sugar Confectionery in Norway?
- How are products distributed in Sugar Confectionery in Norway?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Norway?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Norway - Category analysis
KEY DATA FINDINGS
Sugar confectionery in Norway rebounds with cultural resilience and seasonal appeal
Brand loyalty and indulgence leads sugar confectionery to remain consolidated in Norway
Supermarkets drive sugar confectionery sales as retail e-commerce remains niche in Norway
Indulgence will continue to drive growth for sugar confectionery in Norway
Digital innovation will remain limited, but social media will boost engagement in sugar confectionery
Health and sustainability trends will remain secondary across the forecast period
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DISCLAIMER
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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