PROSPECTS AND OPPORTUNITIES
Young population and ingrained consumption habits will continue to lift demand
Sugar confectionery is expected to show robust growth in retail volume and current value terms throughout the forecast period. While high inflation and rising health awareness will continue to pose challenges, Turkey’s relatively young population and the resilience of traditional consumption habits should ensure overall demand remains buoyant.
Health concerns expected to gain influence over consumer choices and innovation
Healthy alternatives are expected to make further gains in sugar confectionery over the forecast period. Most notably, concerns about rising obesity rates – especially in children – should encourage increasing numbers of Turks to choose reduced sugar and sugar free options.
Packaging set to remain a focal point for sustainability initiatives
As is the case across snacks in Turkey, manufacturers within sugar confectionery are expected to step up efforts to reduce their environmental impact over the forecast period. The adoption of greener packaging formats made with recycled/recyclable, biodegradable and compostable materials will continue to be one the most visible manifestations of this trend.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Turkey?
- Which are the leading brands in Sugar Confectionery in Turkey?
- How are products distributed in Sugar Confectionery in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Turkey - Category analysis
KEY DATA FINDINGS
Demand holds up well amidst ongoing economic challenges
Kent Gida Maddeleri continues to lead sugar confectionery
Distribution remains heavily concentrated in discounters and supermarkets
Young population and ingrained consumption habits will continue to lift demand
Health concerns expected to gain influence over consumer choices and innovation
Packaging set to remain a focal point for sustainability initiatives
Snacks in Turkey - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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