PROSPECTS AND OPPORTUNITIES
Sugar confectionery sales are set to rise amid strong consumer demand and price dynamics
Sales of sugar confectionery are expected to rise, with positive growth forecast in both value and volume. This growth is set to be driven by consumers’ ongoing desire for indulgence.
Sugar reduction and health-promoting ingredients is set to drive innovation in medicated confectionery
Product innovation is expected to increasingly focus on sugar reduction. More medicated confectionery products will be sugar-free, as seen with brands like Ricola.
Gummies and jellies are set to benefit from increased product variety, including healthier options
Although Zaharni Zavodi AD will maintain its dominant role in sugar confectionery in Bulgaria, Haribo GmbH is expected to continue developing, with the company already holding a strong lead in gummies and jellies, while being second in chewy candies. Gummies and jellies is the third biggest category in sugar confectionery in Bulgaria and is expected to be a dynamic category in retail volume terms over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Bulgaria?
- Which are the leading brands in Sugar Confectionery in Bulgaria?
- How are products distributed in Sugar Confectionery in Bulgaria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bulgaria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Bulgaria - Category analysis
KEY DATA FINDINGS
Medicated confectionery and traditional favourites support value sales in sugar confectionery
Zaharni Zavodi AD leads with well-established brands, while Ricola records strong growth
Supermarkets leads distribution as discounters and convenience stores grow
Sugar confectionery sales are set to rise amid strong consumer demand and price dynamics
Sugar reduction and health-promoting ingredients is set to drive innovation in medicated confectionery
Gummies and jellies are set to benefit from increased product variety, including healthier options
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DISCLAIMER
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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