PROSPECTS AND OPPORTUNITIES
Positive sales set to continue, supported by stable baseline demand and stabilisation in prices
Sales of sugar confectionery are expected to maintain positive sales over the forecast period. This will be supported by consistent demand, the presence of numerous players, new entrants, and appealing flavour innovations.
On ongoing influx of new flavours and formats expected
Sugar confectionery is characterised by a constant influx of new products across all categories, fuelled by a large number of local players seeking differentiation in this expanding sector. To stand out, these local brands are continuously introducing innovative products and a wide array of new flavours, often aiming to replicate the popular offerings of international brands at more affordable price points.
Budget-friendly options will remain popular over the forecast period
Faced with a challenging economic climate, budget-conscious shoppers are increasingly seeking affordable options for their sweet treats. For example, unpackaged sweets, which are sold in many retail outlets, especially seen with gummies and boiled candies, are sold by weight and directly address this need.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Egypt?
- Which are the leading brands in Sugar Confectionery in Egypt?
- How are products distributed in Sugar Confectionery in Egypt?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Egypt?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Egypt - Category analysis
KEY DATA FINDINGS
Robust value sales supported by high unit prices, as volume also creeps back into a positive performance
El Rashidi El Mizan Confectionery leads thanks to its popular halva offerings
Food/drink/tobacco specialists remain the most popular for sugar confectionery
Positive sales set to continue, supported by stable baseline demand and stabilisation in prices
On ongoing influx of new flavours and formats expected
Budget-friendly options will remain popular over the forecast period
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DISCLAIMER
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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