PROSPECTS AND OPPORTUNITIES
Sugar confectionery to enjoy steady growth
Sugar confectionery is expected to post steady volume and value growth in the forecast period, although demand for sugar confectionery products will remain hampered by the economic downturn. Even after the Moroccan economy recovers, many consumers are expected to cut down on sugar confectionery products (or give them up altogether) due to rising health awareness.
Innovative flavours to be rolled out
Adults are increasingly looking for products that combine indulgence with healthier ingredients. As a result, the sugar confectionery category will be driven by new products offering innovative flavours, notably in medicated confectionery and sugar-free products.
Health-consciousness will shape purchasing decisions
As consumers become increasingly health-conscious, it is possible they will trade up to chocolate confectionery that offers health properties and indulgence, such as dark chocolate. Some consumers may switch away from sugar confectionery as a result.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Morocco?
- Which are the leading brands in Sugar Confectionery in Morocco?
- How are products distributed in Sugar Confectionery in Morocco?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Morocco - Category analysis
KEY DATA FINDINGS
Weak economic climate curbs demand for sugar confectionery
Pastor SA dominates with extensive distribution network
Small local grocers dominate due to proximity
Sugar confectionery to enjoy steady growth
Innovative flavours to be rolled out
Health-consciousness will shape purchasing decisions
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DISCLAIMER
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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