Sugar confectionery is expected to post steady volume and value growth in the forecast period, although demand for sugar confectionery products will remain hampered by the economic downturn. Even after the Moroccan economy recovers, many consumers are expected to cut down on sugar confectionery products (or give them up altogether) due to rising health awareness.
Adults are increasingly looking for products that combine indulgence with healthier ingredients. As a result, the sugar confectionery category will be driven by new products offering innovative flavours, notably in medicated confectionery and sugar-free products.
As consumers become increasingly health-conscious, it is possible they will trade up to chocolate confectionery that offers health properties and indulgence, such as dark chocolate. Some consumers may switch away from sugar confectionery as a result.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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