PROSPECTS AND OPPORTUNITIES
Healthy growth, though illegal trade still an issue
There will be healthy constant value growth of sugar confectionery over the forecast period. Strong demand from children will drive growth of lollipops, though growth of boiled sweets will slow amidst saturation.
More focus on healthier positioning
As consumers become increasingly concerned about the high sugar content of sugar confectionery, those companies that can demonstrate an ability to innovate and adapt to health and wellness trends may be better positioned to increase their future growth potential. In particular, there will be increasing visibility of sugar-free options, in the hope of attracting consumers, especially parents, who are concerned about the high levels of sugar their children are consuming.
Differentiation needed in a saturated field
Sugar confectionery is nearing saturation and more than low prices will be needed to drive value sales. As such, competitors will look to compete in different ways, such as increasing offerings in medicated confectionery, with ginger cough drops continuing to gain popularity.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Cameroon?
- Which are the leading brands in Sugar Confectionery in Cameroon?
- How are products distributed in Sugar Confectionery in Cameroon?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Cameroon?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Cameroon - Category analysis
KEY DATA FINDINGS
Affordable local brands and high proportion of children continue to support value sales
Chococam maintains lead, though OK Foods registers highest value growth
Impulse sales drive dynamic growth across other non-grocery retailers
Healthy growth, though illegal trade still an issue
More focus on healthier positioning
Differentiation needed in a saturated field
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Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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