Sales of savoury snacks in Slovenia are projected to grow in both volume and value terms in 2025, as global brands expand their presence into smaller markets with premium, well-known products. Meanwhile, local and regional brands are adapting to a maturing market by producing products that are suitable for a wider range of usage occasion beyond impulse snacking, such as replacements for meals (high-protein chips) or cooking ingredients (crouton-style chips). With tight household budgets, brands

Due to soaring inflation, savoury snacks in Turkey is poised to record another high double-digit increase in current value sales in 2025. Inflationary pressures are gradually easing, however, therefore the rate should be substantially lower than in 2024. The ongoing erosion of purchasing power means retail volume growth is also set to slow from the previous year. That said, demand remains resilient on the whole, as these kinds of snacks are still perceived as a relatively inexpensive indulgence

Despite inflationary pressures pushing up unit prices, volume sales of savoury snacks in Croatia are expected to rise further in 2025. Growth is being supported by a combination of everyday snacking habits and seasonal boosts from tourism, particularly in coastal and urban areas. In addition, consumers continue to respond well to frequent discounts and promotions, maintaining demand for salty, convenient snack formats even amid economic uncertainty.

Savoury snacks is expected to be the best performing snack in Kenya in 2025, registering both healthy current value and volume growth. They are increasingly popular as an on-the-go impulse snack and also for school lunches. Potato chips continue to account for most values sales, with strong shelf presence, high visibility, and frequent purchases across both traditional and modern retail. Frequent promotions and flavour innovation, such as masala, tomato, cheese, continue to support value sales.

Savoury snacks is expected to register moderate current value and volume growth in North Macedonia in 2025. Nuts, seeds and trails account for most value sales and are also expected to register the highest value and volume growth in 2025. Their healthy growth is due to their healthier positioning, as nuts, seeds and trails are seen as more natural and with less additives, and contain nutrients such as fibre and protein to support energy levels and digestive health. Other popular products are pot

Savoury snacks is maintaining positive value and volume sales in Greece in 2025, thanks to steady baseline demand for such products. Savoury snacks has also evolved from the more traditional potato chips and crackers, with an increasing range of options which align with consumer trends. For example, as seen with “healthier” alternatives with less fat and no/low-salt. There is also an expanding range in terms of flavours and textures, notably so in crackers and savoury biscuits. For example, Papa

Savoury snacks is expected register moderate current value growth and some volume growth in in Bosnian and Herzegovina in 2025. Potato chips continue to account for most value sales, with other popular offerings being in descending orders in terms of value sales – nuts, seeds and trail mixes, puffed snacks, pretzels and savoury biscuits. In 2025, nuts, seeds and trail mixes is expected to be the best performer, registering both healthy current value and volume growth. This is due to their health

Sales of savoury snacks have experienced steady mid-single digit growth in 2025 as prices have started to stabilise and consumer spending on discretionary products has started to pick up again. While savoury snacks are largely impulse purchases, there are other drivers important for the category. For instance, savoury snacks with a stronger nutritional profile are increasingly perceived as acting as convenient meal replacements for consumers who want a quick and convenient solution to keep their

Value sales of savoury snacks in Nigeria are set to increase in 2025, with volume sales also recording an improved performance compared to 2024 as inflationary pressures begin to ease. In 2024, savoury snacks experienced a decline in volume sales despite strong value growth, driven by a sharp rise in average unit prices, almost 50%, following a significant depreciation of the local currency. This raised production costs and weakened consumer spending power.

The market for savoury snacks in Romania continues to register positive volume growth, driven by a rise in on-the-go consumption occasions, and the growing role of these offerings as substitutes for traditional meals during periods of extended working hours. Despite inflationary pressures and reduced purchasing power, savoury snacks are increasingly seen as affordable indulgences.

Sales of savoury snacks in Portugal are experiencing growth in both value and volume across retail and foodservice channels, with nuts, seeds and trail mixes and tortilla chips supporting this expansion. The availability of savoury snacks continues to increase in the country, with both brands and private labels playing significant roles within the category. Frutorra remains a leading company in nuts and, beyond private label offerings, has expanded its production capacity to accommodate the risi

In 2025, retail value sales of savoury snacks in Saudi Arabia grew by 8% in current terms to reach SAR5.1 billion, driven principally by the largest category, potato chips, which continued to be a staple for everyday snacking in Saudi households. The consistent demand for potato chips during social gatherings, for school lunchboxes, and leisurely TV viewing helped maintain their prominence in consumer baskets. Additionally, the hot climate and an active promotions calendar, particularly during R

Savoury snacks is expected to register positive current value and moderate volume growth in 2025 in Uruguay. Several factors contribute to growth, including reduced cross-border shopping in Argentina, following the appreciation of the Argentine peso, which has reduced the price differential in a positive direction. While savoury biscuits, followed by potato chips, account for most value sales, nuts, seeds and trail mixes are expected to register the highest value growth. This is due to their hea

Savoury snacks is expected to register both healthy current value and volume growth in Serbia in 2025. Busy lifestyles support value sales, as consumers look for a quick on-the-go snack. This is also supported by increasing offerings of 100g packets for on-the-go consumption. Frequent promotions and discounts also support sales. While potato chips account for most values sales, nuts. seeds and trails are expected to gain the most value share, mainly due to their healthier positioning, as nuts, s

Value sales of savoury snacks are rising in Taiwan in 2025, while the competitive landscape remains stable with minimal new entrants. Sales are seeing a slight uptick throughout the category, notably in nuts, seeds and trail mixes; vegetable, pulse and bread chips, and other savoury snacks. This growth is largely driven by increasing consumer interest in healthier snack options. Products made from fresh, natural ingredients such as nuts, sweet potatoes, and seaweed are gaining significant attent

Savoury snacks remain popular in Guatemala and continue their upward trajectory in 2025. Consumers are increasingly looking for bold or different flavours, with a strong international influence on flavours. Local brands are incorporating globally inspired flavours such as spicy blends, extra cheese, BBQ, and gourmet-style seasonings. At the same time, local and spicy flavours are also trending. Examples include Lay’s Campero, Chip’s Habanero, and Diana Palitos Chililimon.

Savoury snacks is set to record double-digit value growth in Peru in 2025, being one of the fastest-growing segments within the broader snacks industry. This follows several years of consistent expansion, although the growth rate in 2025 is slightly lower than the exceptional increase observed in 2024. This sustained rise has been driven by a notable increase in volume sales, as well as one of the highest price increases among all snack categories. Rising consumer demand and the premiumisation o

Savoury snacks has seen another year of strong and stable growth in current value terms in 2025, driven by inflation-related price increases and the continued popularity of impulse and functional formats. Polish consumers typically turn to savoury snacks as an affordable indulgence and a convenient meal supplement. Increased demand has been supported by innovation in formats, the introduction of healthier ingredients, and a widening variety of flavours. Premiumisation is also evident in categori

Savoury snacks in Sweden witnessed a relatively flat performance in 2025. To help drive value sales, players have been developing savoury snacks with value-added features. Unique flavours are meeting growing demand for greater intensity, surprising flavours and flavour combinations, as well as extra crunchiness which is very trendy. Rootfruit Scandinavia AB introduced three new surprising flavours to its The Gårdschips brand in 2025. The Gin & Tonic flavour promises to deliver a fresh and bitter

Value sales of savoury snacks saw gains towards the end of the review period, largely driven by rising unit prices. Potato chips were a major contributor to this price inflation, with weaker potato crops in 2024 and increased production costs pushing prices up. Despite these challenges, savoury snacks remained essential items in consumers’ shopping baskets throughout 2025, as indulgence and snacking preferences continued even during economically challenging times.

Volume sales are rising for savoury snacks in Ukraine in 2025. The category is moving back towards its prewar trajectory, but the rebound that began in 2023 remains modest. The main drag on recovery is the loss of two core consumer groups: teenagers, many of whom are still abroad for safety reasons, and men who traditionally buy snacks for beer occasions but are either serving in the armed forces or have changed their lifestyles and social habits. Because savoury snacks are discretionary and fre

The savoury snacks market in Uzbekistan is experiencing robust growth in both volume and current value terms, fuelled by rapid urbanisation, a youthful demographic, and changing consumption habits. Demand is particularly expanding in urban centres like Tashkent, where consumers increasingly prioritise variety, convenience, and affordable indulgence.

Savoury snacks is showing robust value growth in Egypt in 2025, with retail volume sales also healthy. This growth is seen despite price increases, with savoury snacks remaining an affordable and popular option for many Egyptian consumers. The price increases seen are a direct consequence of several economic factors the costs of imported corn and the local potato shortage as its being imported, a key ingredient, surged following currency devaluation. However, despite these cost pressures and sub

New Zealand’s savoury snacks category has seen stable growth in 2025 with sales normalising as production efficiencies improve and consumers adapt to higher living costs. As macroeconomic conditions gradually recover, impulse and indulgence-driven purchases are beginning to rebound, supporting steady retail demand. Snacking frequency remains elevated, driven by boredom, convenience, and on-the-go consumption. In response, brands continue to innovate with better-for-you savoury snacks, offering l