PROSPECTS AND OPPORTUNITIES
Product innovation to drive momentum during forecast period
Despite pressure from Taiwan's declining birth rate, savoury snacks is expected to maintain steady value growth in the forecast period. Growth will be primarily driven by brands actively investing in product flavour innovation that successfully expands consumer acceptance.
Vegetable, pulse and bread chips expected to rise
Vegetable, pulse and bread chips in Taiwan has seen diversified growth, driven by rising health consciousness among consumers. Demand for natural products with minimal additives continues to increase, further expanding the segment.
Consumers and players shift toward healthy and additive-free choices
As consumer awareness of health and wellness continues to grow, savoury snacks in Taiwan is gradually shifting toward natural and additive-free products. In the past, potato chips primarily focused on reduced sodium content or the use of premium salts to convey a sense of natural flavour.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Taiwan?
- Which are the leading brands in Savoury Snacks in Taiwan?
- How are products distributed in Savoury Snacks in Taiwan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Taiwan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Taiwan - Category analysis
KEY DATA FINDINGS
Savoury snacks expands in 2025, led by healthier products
PepsiCo’s growth in Taiwan driven by innovation and strategic partnerships
Convenience stores and supermarkets retain leading position
Product innovation to drive momentum during forecast period
Vegetable, pulse and bread chips expected to rise
Consumers and players shift toward healthy and additive-free choices
Snacks in Taiwan - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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