PROSPECTS AND OPPORTUNITIES
Busy lifestyles and snackification to boost sales
Sales of savoury snacks are expected to see modest increases in current value and volume terms over the forecast period, while sales stagnate at constant 2025 prices. The positive performance in volume terms will be boosted by declining unit prices, rendering consumers less conservative in their spending.
Focus on health and wellness, and sustainability
Banking on the mindful indulgence trend and on the growing influence of marketing through social media, initiatives such as Smiths Food Group BV’s Only One Flavour Can Stay campaign are likely to become more relevant over the forecast period. Savoury snacks companies are also likely to work to engage more consumers when it comes to two key elements - health and wellness, and sustainability.
Possible shift to foodservice as economic conditions improve
Improvements to Belgium’s economic climate are expected to raise consumer purchasing power in the years ahead. In this context, consumer expenditure is likely to shift towards consumer foodservice, especially when it comes to the aperitif occasion.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Belgium?
- Which are the leading brands in Savoury Snacks in Belgium?
- How are products distributed in Savoury Snacks in Belgium?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Belgium - Category analysis
KEY DATA FINDINGS
Snackification, hectic lifestyles and mindful indulgence support growth
Smiths Food Group stays out in front
Supermarkets remains dominant but faces growing competition
Busy lifestyles and snackification to boost sales
Focus on health and wellness, and sustainability
Possible shift to foodservice as economic conditions improve
Snacks in Belgium - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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