PROSPECTS AND OPPORTUNITIES
Savoury snacks will increasingly be regarded as a healthier alternative to sweet snacks
Value sales of savoury snacks in Ireland are set to increase over the forecast period. Changing consumer lifestyles, marked by busier schedules and a growing snacking culture, are set to boost demand across the category.
Digital and technological innovation is set to shape savoury snacks in Ireland
Digital and technological advancements are set to continue shaping the savoury snacks market in Ireland. E-commerce will remain a highly dynamic channel, with growing numbers of consumers favouring it for its convenience, special offers, and improved services.
Sustainability and health will become central theme for innovation
Across the forecast period, health and wellness is set to play an increasingly influential role in savoury snacks, as Irish consumers become more informed about the potential health risks associated with their favourite snacks. There will be growing demand for more natural products with fewer artificial additives.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Ireland?
- Which are the leading brands in Savoury Snacks in Ireland?
- How are products distributed in Savoury Snacks in Ireland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ireland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Ireland - Category analysis
KEY DATA FINDINGS
Savoury snacks remain resilient despite ingredient shortages and price hikes
Tayto remains the best-performing savoury snacks brand in Ireland
Convenience stores lead sales, benefiting from proximity to local consumers
Savoury snacks will increasingly be regarded as a healthier alternative to sweet snacks
Digital and technological innovation is set to shape savoury snacks in Ireland
Sustainability and health will become central theme for innovation
Snacks in Ireland - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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