PROSPECTS AND OPPORTUNITIES
Innovation and festive appeal support further growth potential
Savoury snacks in Vietnam is expected to sustain robust growth throughout the forecast period, driven by ongoing consumer demand and continuous innovation in product offerings. Companies are strategically positioned to benefit from broad-based consumer interest across diverse demographics and regions, underpinned by innovative product development and attractive seasonal packaging.
Players in savoury snacks use online channels to boost their image
In a cross-category trend, while e-commerce holds a small distribution share in snacks overall in Vietnam, players in savoury snacks are utilising online channels in order to boost their brand awareness and support sales. This includes customer engagement via social media platforms such as Facebook and TikTok, which are popular in the country, and players are increasingly taking advantage of third party e-commerce platforms.
Sharpening focus on health and wellness attributes will shape future of savoury snacks
Rising health awareness among Vietnamese consumers is gradually reshaping savoury snacks, influencing product formulations and marketing strategies. Increasing consumer demand for products made with natural ingredients and reduced salt and sugar content is compelling manufacturers to reconsider their product lines and adapt to emerging wellness trends.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Vietnam?
- Which are the leading brands in Savoury Snacks in Vietnam?
- How are products distributed in Savoury Snacks in Vietnam?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Vietnam - Category analysis
KEY DATA FINDINGS
Savoury snacks options remain popular among all ages
Orion Food leads through continued innovation
Traditional retail channels drive savoury snacks sales
Innovation and festive appeal support further growth potential
Players in savoury snacks use online channels to boost their image
Sharpening focus on health and wellness attributes will shape future of savoury snacks
Snacks in Vietnam - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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