Savoury snacks in Vietnam is expected to sustain robust growth throughout the forecast period, driven by ongoing consumer demand and continuous innovation in product offerings. Companies are strategically positioned to benefit from broad-based consumer interest across diverse demographics and regions, underpinned by innovative product development and attractive seasonal packaging.
In a cross-category trend, while e-commerce holds a small distribution share in snacks overall in Vietnam, players in savoury snacks are utilising online channels in order to boost their brand awareness and support sales. This includes customer engagement via social media platforms such as Facebook and TikTok, which are popular in the country, and players are increasingly taking advantage of third party e-commerce platforms.
Rising health awareness among Vietnamese consumers is gradually reshaping savoury snacks, influencing product formulations and marketing strategies. Increasing consumer demand for products made with natural ingredients and reduced salt and sugar content is compelling manufacturers to reconsider their product lines and adapt to emerging wellness trends.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!