PROSPECTS AND OPPORTUNITIES
Steady growth predicted for savoury snacks in Denmark
Sales of savoury snacks in Denmark are projected to rise over the forecast period, driven by evolving consumption habits, a broader range of flavours, and increased category visibility across both physical and online retail channels. As snacking becomes an integral part of daily routines—whether as a treat, a meal accompaniment, or a convenient option for on-the-go consumption—demand is expected to remain robust.
Technology is set to play an increasingly significant role in the category’s fortunes
Over the forecast period, digital and technological advancements are set to play an increasingly significant role in shaping savoury snacks in Denmark, particularly in terms of how brands engage with consumers and promote new products. While large-scale production innovations will likely remain limited, digitalisation will be more pronounced in marketing strategies, e-commerce expansion, and targeted campaign activities.
Health awareness and regulations relating to new formulations in the coming years
While savoury snacks in Denmark are largely positioned as indulgent and flavourful, the category is gradually adapting to increased health consciousness alongside evolving regulatory expectations. Although Danes continue to prioritise taste and variety, many are becoming more attentive to nutritional transparency.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Denmark?
- Which are the leading brands in Savoury Snacks in Denmark?
- How are products distributed in Savoury Snacks in Denmark?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Denmark - Category analysis
KEY DATA FINDINGS
Current value growth driven by demand for variety across occasions
KiMs remains the clear leader in savoury snacks in 2025
Supermarkets leads sales, but e-commerce enjoys dynamic growth
Steady growth predicted for savoury snacks in Denmark
Technology is set to play an increasingly significant role in the category’s fortunes
Health awareness and regulations relating to new formulations in the coming years
Snacks in Denmark - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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