PROSPECTS AND OPPORTUNITIES
Appetite for more satisfying snacks fuels growth in savoury category
The UK savoury snacks market is projected to record steady growth over the forecast period, with gains expected in both volume and value terms. This positive trajectory is set to be underpinned by stabilising price increases and a gradual improvement in consumer confidence, which are encouraging more frequent and diverse snacking habits.
International flavours drive savoury snacks innovation
Taste remains the primary driver of consumer choice, making flavour innovation a critical lever for future category growth. As younger consumers increasingly seek out bold, globally inspired flavours, savoury snacks manufacturers are expected to continue to strategically introduce products that reflect the rising popularity of international cuisines and exotic spices such as Asian-inspired flavours.
Snacks manufacturers blend health and flavour to meet stricter regulatory framework and evolving consumers expectations
In response to the UK Government’s upcoming additional restrictions on HFSS (high fat, salt or sugar) products, scheduled for October 2025, particularly targeting volume-based promotions and advertising, savoury snacks manufacturers are taking further steps to reformulate their offerings. PepsiCo is making notable progress in this space, setting a target for 50% of Walkers’ snacks sales to come from products that are either non-HFSS or are sold in portions of 100 calories or less.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in United Kingdom?
- Which are the leading brands in Savoury Snacks in United Kingdom?
- How are products distributed in Savoury Snacks in United Kingdom?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Kingdom?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in the United Kingdom - Category analysis
KEY DATA FINDINGS
Savoury snacks sales benefit as inflationary pressures ease
Walkers maintains leadership as it adjusts to shifting consumer trends.
Need for convenience drives sales through e-commerce and convenience stores
Appetite for more satisfying snacks fuels growth in savoury category
International flavours drive savoury snacks innovation
Snacks manufacturers blend health and flavour to meet stricter regulatory framework and evolving consumers expectations
Snacks in the United Kingdom - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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