PROSPECTS AND OPPORTUNITIES
Growth in savoury snacks to be driven by flavour diversity and wider reach
Savoury snacks in Saudi Arabia is expected to exhibit robust growth over the forecast period, with retail sales forecast to increase at a current value CAGR of 9% (2025 constant value CAGR of 7%), reaching SAR7.9 billion.
Digitalisation to enhance innovation and consumer connection
In Saudi Arabia, savoury snacks is poised for significant transformation, driven by increased digital engagement and a strategic focus on cleaner ingredients and functional claims. Saudi brands are forecast to escalate their use of advanced technologies, such as AI-driven flavour testing and social media polling, to more effectively align new product developments with consumer preferences.
Health trends and sustainability to shape future product strategies
Over the next few years, savoury snacks in Saudi Arabia is forecast to witness significant growth in the number of products carrying better-for-you claims, such as low salt and baked options. This trend will primarily be driven by increasing health consciousness among consumers, bolstered by government campaigns that promote healthier dietary choices.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Saudi Arabia?
- Which are the leading brands in Savoury Snacks in Saudi Arabia?
- How are products distributed in Savoury Snacks in Saudi Arabia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Saudi Arabia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Everyday snacking and indulgence continue driving growth for savoury snacks
Saudi Snack Foods (PepsiCo) continues to lead savoury snacks in 2025
Small local grocers remains the leading channel, while retail e-commerce gains relevance
Growth in savoury snacks to be driven by flavour diversity and wider reach
Digitalisation to enhance innovation and consumer connection
Health trends and sustainability to shape future product strategies
Snacks in Saudi Arabia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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