PROSPECTS AND OPPORTUNITIES
Savoury snacks will see modest growth, although performance will vary by category
Savoury snacks is projected see slow, yet steady expansion in both volume and constant value (at 2025 prices) terms over the forecast period. Salty snacks, the largest category, will be a key growth driver, supported by greater dynamism in terms of flavours, formats, and marketing strategies.
Doritos Cool Ranch campaign may serve as a benchmark for future launches
A growing emphasis on digital engagement and influencer-driven promotions is reshaping how savoury snack brands connect with consumers. One key example is Doritos Cool Ranch, the launch of which was accompanied by a high-impact marketing strategy aimed at maximising visibility and appeal among younger consumers.
Health and wellness trend poses challenges, but indulgence will still drive consumption
The health and wellness trend is becoming a growing concern for the savoury snacks market in Ecuador. Most savoury snacks are high in sodium and fat, which has led many health-conscious consumers to reduce their consumption or seek out healthier alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Ecuador?
- Which are the leading brands in Savoury Snacks in Ecuador?
- How are products distributed in Savoury Snacks in Ecuador?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ecuador?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Ecuador - Category analysis
KEY DATA FINDINGS
Demand for savoury snacks stabilises in 2025, following a challenging 2024
PepsiCo maintains leadership through strong brand portfolio and distribution
Discounters expand through combined focus on private labels and leading brands
Savoury snacks will see modest growth, although performance will vary by category
Doritos Cool Ranch campaign may serve as a benchmark for future launches
Health and wellness trend poses challenges, but indulgence will still drive consumption
Snacks in Ecuador - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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