PROSPECTS AND OPPORTUNITIES
Savoury snacks market set for steady growth, driven by economic recovery and modern retail expansion
The savoury snacks market in Pakistan is expected to register positive growth in both volume and value terms (at constant 2025 prices) over the forecast period. This will be underpinned by anticipated improvements in the domestic economy, with rising disposable incomes allowing consumers to spend more on discretionary items.
Players will invest in new formats and flavours
Brands are broadening their product portfolios to include a diverse range of flavours and formats, including regionally-inspired snacks and bold taste combinations, to meet the evolving preferences of Pakistani consumers. PepsiCo, for example, effectively leverages localised flavour profiles such as Masala, Biryani, and Tikka-inspired chips, which cater to Pakistani preferences.
Growing demand for healthier alternatives
Pakistan’s savoury snacks market is undergoing a noticeable shift towards healthier alternatives, fuelled by rising consumer awareness around wellness and nutrition. In response, brands are expanding their portfolios to include baked chips, wholegrain options, reduced-sodium variants, and air-popped snacks that appeal to health-focused consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Pakistan?
- Which are the leading brands in Savoury Snacks in Pakistan?
- How are products distributed in Savoury Snacks in Pakistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Pakistan - Category analysis
KEY DATA FINDINGS
Savoury snacks leads growth in overall snacks market
PepsiCo retains dominant position
Local grocers dominate snack distribution, but modern retail and e-commerce channels are rapidly gaining ground
Savoury snacks market set for steady growth, driven by economic recovery and modern retail expansion
Players will invest in new formats and flavours
Growing demand for healthier alternatives
Snacks in Pakistan - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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