The savoury snacks market in Pakistan is expected to register positive growth in both volume and value terms (at constant 2025 prices) over the forecast period. This will be underpinned by anticipated improvements in the domestic economy, with rising disposable incomes allowing consumers to spend more on discretionary items.
Brands are broadening their product portfolios to include a diverse range of flavours and formats, including regionally-inspired snacks and bold taste combinations, to meet the evolving preferences of Pakistani consumers. PepsiCo, for example, effectively leverages localised flavour profiles such as Masala, Biryani, and Tikka-inspired chips, which cater to Pakistani preferences.
Pakistan’s savoury snacks market is undergoing a noticeable shift towards healthier alternatives, fuelled by rising consumer awareness around wellness and nutrition. In response, brands are expanding their portfolios to include baked chips, wholegrain options, reduced-sodium variants, and air-popped snacks that appeal to health-focused consumers.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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