PROSPECTS AND OPPORTUNITIES
A micro-meals positioning and healthier options should propel growth
Demand for savoury snacks in Germany is set to continue expanding as on-the-go lifestyles persist and more consumers view snacks as quick “micro-meals” rather than occasional treats. Inflationary pressure is expected to ease, freeing disposable income for small premium indulgences, while retailers are planning more multi-buy promotions that should help keep savoury snacks lines visible.
Smart manufacturing and connected packs a focus of innovation
Automated smart factories are helping to reduce oil use and waste while enabling shorter production runs for limited edition flavours which should open up new opportunities for manufacturers of savoury snacks. Meanwhile, AI-driven engines have the potential to analyse social media chatter to predict trending taste profiles, thereby slashing research and development lead times and thus allowing companies to respond more quickly to current trends.
Regulation around health and the environment set to inform the market
Forthcoming restrictions on marketing high-salt and high-fat snacks to children, coupled with voluntary sodium-reduction targets, are nudging producers toward baked or air-popped formats and smaller portion packs. Consumers are also becoming more health conscious and thus these healthier formats will likely resonate and messages such as baked not fried will likely become increasingly commonplace.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Germany?
- Which are the leading brands in Savoury Snacks in Germany?
- How are products distributed in Savoury Snacks in Germany?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Germany?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Germany - Category analysis
KEY DATA FINDINGS
Savoury snacks on the rise in 2025
Intersnack remains on top while Takis captures attention with unique offer
Discounters benefit from strong value positioning while e-commerce makes gains
A micro-meals positioning and healthier options should propel growth
Smart manufacturing and connected packs a focus of innovation
Regulation around health and the environment set to inform the market
Snacks in Germany - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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