Demand for savoury snacks in Germany is set to continue expanding as on-the-go lifestyles persist and more consumers view snacks as quick “micro-meals” rather than occasional treats. Inflationary pressure is expected to ease, freeing disposable income for small premium indulgences, while retailers are planning more multi-buy promotions that should help keep savoury snacks lines visible.
Automated smart factories are helping to reduce oil use and waste while enabling shorter production runs for limited edition flavours which should open up new opportunities for manufacturers of savoury snacks. Meanwhile, AI-driven engines have the potential to analyse social media chatter to predict trending taste profiles, thereby slashing research and development lead times and thus allowing companies to respond more quickly to current trends.
Forthcoming restrictions on marketing high-salt and high-fat snacks to children, coupled with voluntary sodium-reduction targets, are nudging producers toward baked or air-popped formats and smaller portion packs. Consumers are also becoming more health conscious and thus these healthier formats will likely resonate and messages such as baked not fried will likely become increasingly commonplace.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!