Sales of savoury snacks in Peru are expected to continue rising in value terms over the forecast period. Growth will be fuelled by the sustained dynamism of the category’s leading players, who are expected to maintain a strong focus on operational efficiency and capacity expansion.
Innovation will continue to play a crucial role over the forecast period, with consumers seeking novel and differentiated products. Demand for variety and new experiences has made product innovation, particularly in terms of flavour and packaging, a key strategy for market players aiming to attract and retain consumers.
Over the forecast period, players in Peru's savoury snacks will invest heavily in advertising and communication strategies, aiming to promote their products and introduce innovations, while strengthening connections with consumers. Social media has become a central channel in this approach, enabling brands to engage directly with their target audiences.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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