PROSPECTS AND OPPORTUNITIES
Bright outlook for savoury snacks as the market evolves
The savoury snacks category in Malaysia is poised for continued growth, driven by strong cultural relevance and evolving consumer preferences. Savoury snacks are deeply embedded in Malaysian lifestyles, often consumed during social gatherings, festive seasons, or as everyday indulgences.
New technology expected to reshape the market
Digital platforms are playing an increasingly important role in how savoury snacks are marketed and consumed in Malaysia. Social media, particularly TikTok and Instagram, has become a powerful tool for driving snacking trends.
Manufacturers will need to adapt to the growing focus on health and sustainability
The health and wellness trend is becoming increasingly important in the savoury snacks category, particularly in light of the Malaysian government’s war on salt campaign. Malaysians consume nearly 60% more salt than the World Health Organisation recommends, and savoury snacks are a significant contributor.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Malaysia?
- Which are the leading brands in Savoury Snacks in Malaysia?
- How are products distributed in Savoury Snacks in Malaysia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Malaysia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Malaysia - Category analysis
KEY DATA FINDINGS
Savoury snacks retain their popularity but consumers are making healthier choices
Local and regional players capitalising on the troubles facing Western brands
Small local grocers dominate sales but modern channels making strides
Bright outlook for savoury snacks as the market evolves
New technology expected to reshape the market
Manufacturers will need to adapt to the growing focus on health and sustainability
Snacks in Malaysia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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