PROSPECTS AND OPPORTUNITIES
Flavour innovation to drive growth in forecast period
Retail value sales of savoury snacks will be stable and solid throughout the forecast period, led by savoury biscuits, while overall retail volume sales will remain positive but slow slightly. Savoury snacks in China is seeing a continuous wave of localised flavour innovation, with manufacturers aggressively rolling out regional-inspired varieties to captivate consumers.
Rising health consciousness spurs demand for functional variants
Over 2024-25, China’s savoury snack market has witnessed a health-driven transformation, with high-protein meat crisps (such as beef crisps and chicken skins) emerging as a significant trend. Unlike conventional meat products, these innovative snacks leverage molecular restructuring technology and low-temperature vacuum dehydration to transform premium animal protein into a thin, crispy format.
National health guidelines will inform development in savoury snacks
The Chinese government recently released national health guidelines that are likely to significantly reshape development in savoury snacks, potentially mandating stricter nutritional standards for sodium, fat and additive content. These regulations may compel manufacturers to reformulate products toward cleaner labels and healthier profiles, while simultaneously creating new opportunities for functional snacks with fortified nutrients or reduced-sodium innovations.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in China?
- Which are the leading brands in Savoury Snacks in China?
- How are products distributed in Savoury Snacks in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in China - Category analysis
KEY DATA FINDINGS
Low but steady growth for savoury snacks in 2025
PepsiCo leads, while Weilong brand rises to second rank in brands
Supermarkets as preferred channel for savoury snacks
Flavour innovation to drive growth in forecast period
Rising health consciousness spurs demand for functional variants
National health guidelines will inform development in savoury snacks
Snacks in China - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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