PROSPECTS AND OPPORTUNITIES
Novel snacking experiences will be key driver of growth over the forecast period
Current value sales of savoury snacks are expected to register moderate growth over the forecast period, driven by evolving consumer snacking habits in urban areas. As demand grows, more cross-category collaborations are expected to emerge, aimed at enticing consumer interest.
Private label goods set to encourage competition over the long term
In the short term, a steady rise in private label offerings is anticipated, driven by competitive pricing models and innovative product offerings. Retailers such as DFI Retail’s Meadows have aggressively expanded their product varieties and shelf presence over the past year.
Healthier alternatives with functionality set to become more visible in the years ahead
The health and wellness trend offers significant opportunities for growth in savoury snacks, particularly in the protein segment. As consumer preferences shift towards healthier options, established brands will likely capitalise on the rising demand for protein chips, thereby expanding their appeal.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Hong Kong, China?
- Which are the leading brands in Savoury Snacks in Hong Kong, China?
- How are products distributed in Savoury Snacks in Hong Kong, China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Hong Kong, China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Flavour innovation maintains consumer interest in 2025
Brands adjust product volumes to manage costs
Supermarkets sustains channel share, but convenience stores gains ground
Novel snacking experiences will be key driver of growth over the forecast period
Private label goods set to encourage competition over the long term
Healthier alternatives with functionality set to become more visible in the years ahead
Snacks in Hong Kong, China - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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