PROSPECTS AND OPPORTUNITIES
Health-forward snacking set to reshape category growth
New Zealand’s savoury snacks category is forecast to experience steady value growth over the forecast period, driven by elevated snacking frequency, evolving health preferences, and a rebound in consumer confidence. Volume sales are expected to recover to pre-pandemic levels as economic conditions stabilise, and habitual snacking patterns return.
Savoury snacks set for a greener future as sustainability comes to the fore
Sustainability has become a central pillar in the strategic direction of New Zealand’s snacks industry, and its influence is set to deepen over the forecast period. As regulatory requirements tighten and consumer demand for environmentally responsible products grows, companies are expected to accelerate the integration of sustainability into core business models.
Rising momentum for high protein and gluten-free claims
The health and wellness movement continues to reshape New Zealand’s savoury snacks category, with high protein and gluten-free attributes projected to remain pivotal growth drivers over the forecast period. As consumers increasingly seek snacks that align with broader lifestyle goals, such as satiety, weight management, and allergen avoidance, the category is being redefined as a platform for functional, purposeful eating.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in New Zealand?
- Which are the leading brands in Savoury Snacks in New Zealand?
- How are products distributed in Savoury Snacks in New Zealand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in New Zealand - Category analysis
KEY DATA FINDINGS
Savoury snacks expanding with a greater focus on healthier options
Bluebird Foods leads while Arnott’s drives growth through innovation
Supermarkets strengthens its grip on savoury snacks
Health-forward snacking set to reshape category growth
Savoury snacks set for a greener future as sustainability comes to the fore
Rising momentum for high protein and gluten-free claims
Snacks in New Zealand - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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