Savoury snacks in Indonesia is anticipated to experience robust growth over the forecast period, with retail sales expected to rise at a current value CAGR of 5% (2025 constant value CAGR of 3%) to IDR49.0 trillion.
In Indonesia, social media and influencer culture have increasingly become pivotal in shaping consumer behaviour, particularly among Gen Z and Gen Alpha. Savoury snacks manufacturers have strategically leveraged these platforms to promote products that offer added value, often commanding higher price points to ensure better profit margins.
In Indonesia, companies in savoury snacks have begun to shift their focus from children and teenagers to adults, and this is expected to continue, due to the growing importance of this demographic. Adult consumers are typically more health-conscious, and have increasingly turned to perceived healthier food options.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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