PROSPECTS AND OPPORTUNITIES
Growth opportunities for new and existing brands in savoury snacks
Savoury snacks in Indonesia is anticipated to experience robust growth over the forecast period, with retail sales expected to rise at a current value CAGR of 5% (2025 constant value CAGR of 3%) to IDR49.0 trillion.
Brands will need to adapt their products, packaging, and communication to remain relevant
In Indonesia, social media and influencer culture have increasingly become pivotal in shaping consumer behaviour, particularly among Gen Z and Gen Alpha. Savoury snacks manufacturers have strategically leveraged these platforms to promote products that offer added value, often commanding higher price points to ensure better profit margins.
The adult demographic likely to see a greater focus over the forecast period
In Indonesia, companies in savoury snacks have begun to shift their focus from children and teenagers to adults, and this is expected to continue, due to the growing importance of this demographic. Adult consumers are typically more health-conscious, and have increasingly turned to perceived healthier food options.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Indonesia?
- Which are the leading brands in Savoury Snacks in Indonesia?
- How are products distributed in Savoury Snacks in Indonesia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Indonesia - Category analysis
KEY DATA FINDINGS
Constant brand innovation drives continued growth, with puffed snacks still performing well
Garudafood expands its product range and maintains its lead, but Indofood excels with innovative products
Convenience stores and retail e-commerce offer convenience and low prices, taking share from small local grocers
Growth opportunities for new and existing brands in savoury snacks
Brands will need to adapt their products, packaging, and communication to remain relevant
The adult demographic likely to see a greater focus over the forecast period
Snacks in Indonesia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
-
- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!