PROSPECTS AND OPPORTUNITIES
Health trends set to spur new product development in savoury snacks
Sales of savoury snacks are expected to rise over the forecast period. However, the burgeoning health and wellness trend will increasingly push brands to launch new products to meet the needs of health-conscious people.
Economic slowdown could impact demand and lead to shrinkflation
Obtaining value for money is seen a key factor for consumers when choosing savoury snacks. Due to the economic slowdown, brands may need to release products that offer better value.
Proposed sodium tax would reshape Thailand's savoury snacks market
New laws could play a part in regulating the savoury snacks market over the forecast period with the Excise Department planning to introduce a new sodium tax in 2025. Under this measure the government would collect taxes from food or products that are high in sodium, such as instant noodles, snacks, processed foods, and seasoning sauces.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Thailand?
- Which are the leading brands in Savoury Snacks in Thailand?
- How are products distributed in Savoury Snacks in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Thailand - Category analysis
KEY DATA FINDINGS
Sales rise with meat snacks benefiting from trend towards high protein diets
Pepsi-Cola’s Lay's brand leads with its extensive and affordable product line
Hypermarkets the largest and most dynamic distribution channel in savoury snacks
Health trends set to spur new product development in savoury snacks
Economic slowdown could impact demand and lead to shrinkflation
Proposed sodium tax would reshape Thailand's savoury snacks market
Snacks in Thailand - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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