PROSPECTS AND OPPORTUNITIES
Positive outlook for savoury snacks as the market evolves
Consumer spending is expected to continue on the path to recovery over the forecast period with cost-of-living pressures easing. As a result, consumers will have more discretionary income to spend on non-essential purchases and impulse purchases such as savoury snacks.
E-commerce and consumer habits set to shape pack sizes and formats
The growth of e-commerce will likely drive a shift in how consumers purchase their savoury snacks. When shopping in-person at a supermarket or convenience retailer, savoury snacks are usually impulse purchases, being something a consumer will buy if they happen to come across a new product or a significant discount.
Consumers likely to seek added nutritional value from their savoury snacks
The savoury snacks category has a significant opportunity to grow in line with the strong focus on health and wellness, with consumers increasingly demanding more nutritional snacks. Savoury snacks can be positioned to be act as supplements or replacements for meals, especially with claims like high protein or fibre which are essential to maintaining a balanced diet.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Australia?
- Which are the leading brands in Savoury Snacks in Australia?
- How are products distributed in Savoury Snacks in Australia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Australia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Australia - Category analysis
KEY DATA FINDINGS
Demand for nutritional benefits and meal replacement boosts sales in 2025
Private label brands experiencing growth in category dominated by international companies
Supermarkets leading the market in both offline and online distribution
Positive outlook for savoury snacks as the market evolves
E-commerce and consumer habits set to shape pack sizes and formats
Consumers likely to seek added nutritional value from their savoury snacks
Snacks in Australia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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