PROSPECTS AND OPPORTUNITIES
Both value and volume sales expected to increase, thanks to strong baseline demand and product expansion
Value sales of savoury snacks will remain robust over the forecast period, with volume growth also expected to rise, indicating strong baseline demand despite high unit prices.
Innovations will focus on new flavours
Domestic companies will continue to boost sales with innovation — especially in flavours. In 2024, New Golden Krispy’s, the company behind the Daddy’s Chips brand, launched a range of potato chips featuring new flavours inspired by both local cuisine and international trends.
Health trends expected to remain relatively niche in savoury snacks, due to high production costs
While there is a rising interest in health-positioned potato chips, such as those promoting natural ingredients, lower-salt, lower-fat, and free from artificial additives, this remains more niche in savoury snacks compared to some other snacks categories. Rather, due to inflationary pressures and rising costs, manufacturers of savoury snacks are more inclined to focus on regular, affordable products, rather than those which offer added value, but which come at higher prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Tunisia?
- Which are the leading brands in Savoury Snacks in Tunisia?
- How are products distributed in Savoury Snacks in Tunisia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Tunisia - Category analysis
KEY DATA FINDINGS
Stable demand maintains strong ongoing value growth
Cerealis maintains its lead thanks to longstanding history and strong customer loyalty to its brands
Small local grocers remain key outlets for savoury snacks
Both value and volume sales expected to increase, thanks to strong baseline demand and product expansion
Innovations will focus on new flavours
Health trends expected to remain relatively niche in savoury snacks, due to high production costs
Snacks in Tunisia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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