PROSPECTS AND OPPORTUNITIES
Private label savoury snacks set to gain momentum in Singapore, driven by innovation
Retail sales of savoury snacks in Singapore are forecast to rise at a current value CAGR of 4% over the forecast period, reaching SGD414 million by 2025 (2025 constant value CAGR of 2%). This growth can be attributed to several key factors, including the increasing prominence of private label products due to strategic innovations by major retailers.
Global and local savoury snacks brands leverage innovation and digital engagement to capture the youth segment
In the evolving landscape of savoury snacks in Singapore, the entry of Takis into the market via 7-Eleven in 2025 marks a significant innovation in both product and retail strategy. Takis, renowned for its bold and intense flavours, has introduced three distinctive variants – Guacamole, Crunchy Fajitas, and Nitro – to cater to adventurous tastes and global snacks trends favoured by younger consumers.
Dual-track innovation defines the future of savoury snacks in Singapore, with health-driven and indulgent offerings
Over the forecast period, savoury snacks in Singapore is expected to undergo a significant transformation, driven by a dual-track approach that balances health and wellness innovation with bold indulgence. This bifurcated trend reflects diverse consumer preferences and the ability of players to cater to both health-conscious and pleasure-seeking consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Singapore?
- Which are the leading brands in Savoury Snacks in Singapore?
- How are products distributed in Savoury Snacks in Singapore?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Singapore?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Singapore - Category analysis
KEY DATA FINDINGS
Moderate growth in savoury snacks in Singapore in 2025 amid shifting consumer priorities and innovation in health-oriented offerings
Kraft Foods and Seng Hua Hng Foodstuffs lead savoury snacks in Singapore in 2025 due to consumer recognition and trust
Supermarkets remains the leading distribution channel in 2025, while retail e-commerce gains traction
Private label savoury snacks set to gain momentum in Singapore, driven by innovation
Global and local savoury snacks brands leverage innovation and digital engagement to capture the youth segment
Dual-track innovation defines the future of savoury snacks in Singapore, with health-driven and indulgent offerings
Snacks in Singapore - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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