Sales of savoury snacks are expected to rise modestly over the forecast period, supported by stable volume growth and stronger value gains. The category will continue to benefit from premiumisation, frequent product launches, and a shift in consumer behaviour, with consumers increasingly opting to enjoy their favourite snacks occasionally rather than switching to health-focused alternatives.
While digital transformation within savoury snacks remains limited compared to other consumer goods categories, social media and influencer marketing are playing an increasingly important role in promoting new flavour launches and seasonal variants. Leading brands such as Maarud and Sørlandschips are expected to continue investing in their digital engagement, using platforms like Instagram to build awareness and connect with younger consumers.
Health and wellness trends will continue to influence the savoury snacks category in Norway over the forecast period. While indulgence remains the dominant driver in core segments such as potato crisps, there is a growing demand for products with reduced fat content, higher protein levels, and cleaner ingredient lists.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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