PROSPECTS AND OPPORTUNITIES
Steady growth expected, driven by Indulgence, innovation and premiumisation
Sales of savoury snacks are expected to rise modestly over the forecast period, supported by stable volume growth and stronger value gains. The category will continue to benefit from premiumisation, frequent product launches, and a shift in consumer behaviour, with consumers increasingly opting to enjoy their favourite snacks occasionally rather than switching to health-focused alternatives.
Digital engagement and nutritional innovation will support sales of savoury snacks
While digital transformation within savoury snacks remains limited compared to other consumer goods categories, social media and influencer marketing are playing an increasingly important role in promoting new flavour launches and seasonal variants. Leading brands such as Maarud and Sørlandschips are expected to continue investing in their digital engagement, using platforms like Instagram to build awareness and connect with younger consumers.
Health, spice, and sustainability will be key trends across the forecast period
Health and wellness trends will continue to influence the savoury snacks category in Norway over the forecast period. While indulgence remains the dominant driver in core segments such as potato crisps, there is a growing demand for products with reduced fat content, higher protein levels, and cleaner ingredient lists.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Norway?
- Which are the leading brands in Savoury Snacks in Norway?
- How are products distributed in Savoury Snacks in Norway?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Norway?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Norway - Category analysis
KEY DATA FINDINGS
Positive growth is driven by premiumisation and flavour innovation
Maarud AS retains its lead although share is set to record a slight decline
Supermarkets lose share as discounters improves its position in savoury snacks
Steady growth expected, driven by Indulgence, innovation and premiumisation
Digital engagement and nutritional innovation will support sales of savoury snacks
Health, spice, and sustainability will be key trends across the forecast period
Snacks in Norway - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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