Savoury snacks is expected to show modest but steady growth in volume and current value terms over the forecast period. Demand in all categories looks set to pick up from 2026 as confidence and disposable incomes among Estonians continue to recover in tandem with a more stable inflationary environment and other positive macroeconomic indicators.
Vegetable, pulse and bread chips and rice snacks are projected to be the most dynamic performers in volume and current value growth terms over the forecast period. Both are well placed to capitalise on rising health-consciousness among Estonians, as these product types have a comparatively natural and wholesome image.
Private label penetration in savoury snacks is expected to continue rising over the forecast period. This is partly because most Estonians are likely to remain relatively cautious in their discretionary spending habits for some time after having recently suffered a substantial drop in purchasing power.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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