Competitive Landscape
Mr Chips Expands Range to Strengthen Leadership
Savoury snacks in Jordan in 2026 are set to remain highly concentrated, with Mudieb Haddad & Sons and PepsiCo Inc together expected to hold 82% of value share, with Mr Chips at 53% and PepsiCo Inc at 30%. This increase in concentration is due to Mr Chips gaining ground through both organic growth and portfolio expansion, which is allowing the brand to introduce a more premium offering while maintaining its value-led positioning.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Jordan?
- Which are the leading brands in Savoury Snacks in Jordan?
- How are products distributed in Savoury Snacks in Jordan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Jordan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Jordan - Category analysis
Key Data Insights
Savoury Snacks Summary
Frequent Snacking and Entrenched Value Positioning Shape Consumer Choices
Salty Snacks Hold Dominance as Kettle-Cooked Chips Drive Premium Appeal
Salty Snacks to Expand Dominance as Value Drives Long-Term Growth
Local Brands to Boost Affordability as Traditional Trade Sustains Reach
Mr Chips Expands Range to Strengthen Leadership
Small Local Grocers Anchor Everyday Snack Purchases with Convenience
Snacks in Jordan - Industry Overview
2026 Developments
Key Data Insights
Budget Brands Win Loyalty by Delivering Affordable Everyday Snacks
Savoury Snacks Outpace Others as Affordability Shapes Demand
Value Packs and Smaller Formats to Secure Loyalty as Affordability Remains Critical
Savoury Snacks to Retain Dominance as Value Strategies Drive Consistent Growth
E-Commerce and Quick-Commerce Expand Reach as Urban Shopping Habits Evolve
Mudieb Haddad & Sons Leverages Value to Capture Share From International Rivals
Small Local Grocers Secure Loyalty with Convenience and Value
Urban Consumers Drive Gradual Growth in Online Snack Purchases
Economic Pressures Shift Snack Purchases to Affordable Retail Channels
Affordability Reshapes Pack Architecture and Product Design
Happy Break and Mr Chips Embed Value into Daily Consumption Formats
Price-Led Product Strategies Compress Margins and Open New Competitive Spaces
Country Reports Disclaimer
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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