PROSPECTS AND OPPORTUNITIES
Versatility, affordability, and wide flavour variety of savoury snacks ensure their continued popularity
Savoury snacks are expected to remain a staple in Guatemala throughout the forecast period. For some lower-income consumers, a bag of “Tortrix” and a soda is their go-to lunch.
Novel flavours to capture consumer attention
Consumers will continue to seek novelty through new product innovations in savoury snacks. Players are expected to respond by using creative techniques or including well-known flavours like “Campero”, a popular chicken fast food chain in the country.
Rising demand for better-for-you products
The Guatemalan snacks industry is expected to become increasingly specialised, offering a wider range of options tailored to diverse consumer preferences. As demand grows for healthier snacks with cleaner ingredient lists that do not compromise on taste, manufacturers face greater pressure to carefully select ingredients that offer both convenience and nutrition.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Guatemala?
- Which are the leading brands in Savoury Snacks in Guatemala?
- How are products distributed in Savoury Snacks in Guatemala?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Guatemala?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Guatemala - Category analysis
KEY DATA FINDINGS
Strong international influence on flavours in 2025
Grupo Nutresa SA leads, with its Pozuelo brand holding strong nostalgic value
Small local grocers offer consumers convenient, quick access to savoury snacks
Versatility, affordability, and wide flavour variety of savoury snacks ensure their continued popularity
Novel flavours to capture consumer attention
Rising demand for better-for-you products
Snacks in Guatemala - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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