As economic conditions continue to improve, retail value and volume sales of savoury snacks are expected to increase over the forecast period. Rising consumer spending power will enhance affordability, especially among Nigeria’s fast-growing population, most notably children and working adults, who typically seek convenient, on-the-go snack options.
Competition is expected to remain a key driver of brand variety in Nigeria’s savoury snacks market, encouraging the development of both affordable and premium products. Local companies are likely to strengthen their presence in categories such as potato chips and popcorn, categories that were once dominated by foreign brands, by offering products tailored to local tastes at accessible price points.
Across the forecast period, savoury snacks in Nigeria will benefit from a growing consumer shift towards health and wellness, particularly among those seeking products with little or no sugar. Manufacturers are expected to align with this trend through targeted marketing, highlighting any health benefits of their savoury snacks compared to sweeter alternatives.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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