PROSPECTS AND OPPORTUNITIES
Economic recovery and local innovation is expected to boost growth for savoury snacks
As economic conditions continue to improve, retail value and volume sales of savoury snacks are expected to increase over the forecast period. Rising consumer spending power will enhance affordability, especially among Nigeria’s fast-growing population, most notably children and working adults, who typically seek convenient, on-the-go snack options.
Competition and innovation are expected to drive sales of savoury snacks in Nigeria
Competition is expected to remain a key driver of brand variety in Nigeria’s savoury snacks market, encouraging the development of both affordable and premium products. Local companies are likely to strengthen their presence in categories such as potato chips and popcorn, categories that were once dominated by foreign brands, by offering products tailored to local tastes at accessible price points.
Health positioning, local sourcing and a movement away from sugar should benefit savoury snacks
Across the forecast period, savoury snacks in Nigeria will benefit from a growing consumer shift towards health and wellness, particularly among those seeking products with little or no sugar. Manufacturers are expected to align with this trend through targeted marketing, highlighting any health benefits of their savoury snacks compared to sweeter alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Nigeria?
- Which are the leading brands in Savoury Snacks in Nigeria?
- How are products distributed in Savoury Snacks in Nigeria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Nigeria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Nigeria - Category analysis
KEY DATA FINDINGS
Local innovation and affordability drive growth in savoury snacks in 2025
Beloxxi Industries retains its lead, while Newbisco records share through Kemps Cream Crackers
Small local grocers remain dominant in savoury snacks amid economic pressures
Economic recovery and local innovation is expected to boost growth for savoury snacks
Competition and innovation are expected to drive sales of savoury snacks in Nigeria
Health positioning, local sourcing and a movement away from sugar should benefit savoury snacks
Snacks in Nigeria - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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