PROSPECTS AND OPPORTUNITIES
Lifestyle shifts will fuel growth, with salty snacks leading the way
Savoury snacks in Romania are set to experience stronger volume growth over the forecast period, driven by easing inflation and a more robust economy that will support the recovery of purchasing power. An increase in impulse buying, which often includes savoury snacks, is also expected to boost consumption.
Focus on novelty and variety, along with the growing health trend, will be key growth drivers
Intersnack and PepsiCo (through Star Foods) are expected to maintain their leadership in savoury snacks by continuing to invest in product development, manufacturing, and local partnerships to secure locally sourced raw materials. One prime example is PepsiCo’s collaboration with over 25 Romanian cooperatives and farmers which supply the potatoes for Lay’s chips produced in the company’s Romanian facility.
Small local grocers will continue to play key role for price sensitive consumers
Although inflation is expected to ease, utility prices are unlikely to drop significantly from their current high levels, leading to only a gradual recovery of purchasing power. This will continue to drive demand for more affordable savoury snacks.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Romania?
- Which are the leading brands in Savoury Snacks in Romania?
- How are products distributed in Savoury Snacks in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Romania - Category analysis
KEY DATA FINDINGS
Continued volume growth despite economic pressures
Intersnack and PepsiCo strengthen leadership through investment in local production and innovation
Modern retail leads distribution and drives private label growth
Lifestyle shifts will fuel growth, with salty snacks leading the way
Focus on novelty and variety, along with the growing health trend, will be key growth drivers
Small local grocers will continue to play key role for price sensitive consumers
Snacks in Romania - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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