Savoury snacks in Romania are set to experience stronger volume growth over the forecast period, driven by easing inflation and a more robust economy that will support the recovery of purchasing power. An increase in impulse buying, which often includes savoury snacks, is also expected to boost consumption.
Intersnack and PepsiCo (through Star Foods) are expected to maintain their leadership in savoury snacks by continuing to invest in product development, manufacturing, and local partnerships to secure locally sourced raw materials. One prime example is PepsiCo’s collaboration with over 25 Romanian cooperatives and farmers which supply the potatoes for Lay’s chips produced in the company’s Romanian facility.
Although inflation is expected to ease, utility prices are unlikely to drop significantly from their current high levels, leading to only a gradual recovery of purchasing power. This will continue to drive demand for more affordable savoury snacks.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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