PROSPECTS AND OPPORTUNITIES
Positive outlook with a rising focus on health-based savoury snacks
Over the forecast period, retail sales of savoury snacks in Spain are expected to rise at a current value CAGR of 4% (2025 constant value CAGR of 2%), reaching EUR4.9 billion.
Brands to target younger consumers with social media marketing
The target audience for savoury snacks in Spain will continue to evolve in the coming years, with a significant focus on teenagers and young adults. While these demographics have traditionally been major consumers of salty snacks, their social interactions are increasingly moving from in-person gatherings to virtual communication, leading to a shift in snacking habits.
Health and wellness trend to further influence product development
The health and wellness trend is set to significantly impact savoury snacks in Spain, driving sales and innovation. The rise of vegetable- and pulse-based options will be a key factor, with the likes of Frit Ravich and Sigma introducing products that cater to this demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Spain?
- Which are the leading brands in Savoury Snacks in Spain?
- How are products distributed in Savoury Snacks in Spain?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Spain?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Spain - Category analysis
KEY DATA FINDINGS
Despite its maturity, savoury snacks remains a resilient and exciting category
PepsiCo retains leadership despite losing further ground to private label
Supermarkets continues to drive distribution but smaller channels make gains
Positive outlook with a rising focus on health-based savoury snacks
Brands to target younger consumers with social media marketing
Health and wellness trend to further influence product development
Snacks in Spain - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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