Competitive Landscape
Mercadona Expands Its Share as Pepsico Adapts Pricing and Campaigns
Savoury snacks in Spain remains moderately concentrated, with the top two companies, Mercadona SA and PepsiCo Foods AIE, expected to hold a combined retail value share of 27% in 2026 — Mercadona at 14% and PepsiCo at 13%. Over the 2021–2026 period, the landscape became marginally less concentrated, as although Mercadona increased its share from 12% to 14%, PepsiCo saw its share decline from 15% to 13%, losing its lead.
Mars Acquisition and New Product Development Set to Change the Competitive Landscape
In terms of notable corporate activity, Mars completed the acquisition of Kellanova (the owner of Pringles) on 11 December 2025. The integration of Pringles into Mars’ broader snacks portfolio has the potential to alter the competitive dynamics by bringing together two significant players and expanding Mars’ influence in puffed and stacked snacks.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Spain?
- Which are the leading brands in Savoury Snacks in Spain?
- How are products distributed in Savoury Snacks in Spain?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Spain?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Spain - Category analysis
Key Data Insights
Savoury Snacks Summary
Healthier Snacking Drives Sales of Nuts, Seeds and Trail Mixes and Growth for Baked Salty Snacks
Dr Salsas Leverages Spicy Innovation to Premiumise Experiential Snacking
Mercadona Shifts Shelf Space to Higher Protein Pork Snacks
Grupo Apex and Paulig Expected to Drive Tex-Mex Expansion with New Investment
Pepsico Relaunches Matutano to Address Polarised Demand for Innovation and Nostalgia
Mercadona Expands Its Share as Pepsico Adapts Pricing and Campaigns
Mars Acquisition and New Product Development Set to Change the Competitive Landscape
Mercadona Drives One-Stop Shopping and Shapes Supplier Strategies
Retail E-Commerce Accelerates From a Low Base with Omnichannel Growth From Mercadona
Shifting Strategies Towards Digital Engagement and Value Formats
Strategic Flavour Crossovers and Targeted Product Launches
Broadening the Consumer Base and Defending Share
Snacks in Spain - Industry Overview
2026 Developments
Key Data Insights
Increase in Convenient and Healthy Snacking Drives Volume Demand and Value Growth
Sweet Biscuits, Snack Bars, and Fruit Snacks Grows as Protein and Fibre Claims Attract Consumers
Trolli Captures Teenage Interest with Spicy Launches in Gummies
Private Label to Drive Premium Innovation and Flavour Expansion
Protein-Rich Products Expected to Attract New Buyers Amid Health Shifts
Brands Will Leverage Texture and Co-Branding to Defend Their Value Shares
Mercadona Extends Its Lead, While Pepsico’S Focus on Savoury Snacks Limits Value Sales Gains
Runakay Plus Sl Expands as Magnum Vegan Exits Plant-Based Ice Cream
Mercadona Drives Share Growth for Supermarkets, While Hypermarkets Loses Ground
Mercadona’S Omnichannel Push Boosts Retail E-Commerce, but Offline Retail Remains King
Key Trends Include Health and Flavour Innovation
Trolli Chili Confectionery Launch and Protein Bar Relaunch Are Recent Innovations
Business Impact of Recent Developments
Country Reports Disclaimer
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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