Sales of savoury snacks are expected to rise steadily over the forecast period, with positive development in both value and volume. This growth is driven by the increasing snacking culture in Bulgaria, as busy lifestyles lead many consumers to shift away from traditional meal patterns towards more frequent snacking throughout the day.
Across the forecast period, most innovations in savoury snacks are expected to focus on supporting healthier lifestyles while maintaining appealing flavours. Leaders in the largest category, potato chips, such as PepsiCo Inc and Intersnack Group GmbH, have introduced and actively promoted baked alternatives like Lay’s Oven and Chio Oven, which contain significantly less fat than traditional fried options.
Sustainability in savoury snacks is expected to be a continued focus over the forecast period, primarily through energy-efficient production processes, the use of renewable energy sources, electric vehicle logistics, responsibly sourced ingredients, and recyclable or biodegradable packaging. The development of organic products will play a key role in aligning with these sustainability goals.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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