PROSPECTS AND OPPORTUNITIES
The ongoing snacking culture is set to fuels continued growth in savoury snacks
Sales of savoury snacks are expected to rise steadily over the forecast period, with positive development in both value and volume. This growth is driven by the increasing snacking culture in Bulgaria, as busy lifestyles lead many consumers to shift away from traditional meal patterns towards more frequent snacking throughout the day.
A focus on healthier innovation is expected to support growth in savoury snacks
Across the forecast period, most innovations in savoury snacks are expected to focus on supporting healthier lifestyles while maintaining appealing flavours. Leaders in the largest category, potato chips, such as PepsiCo Inc and Intersnack Group GmbH, have introduced and actively promoted baked alternatives like Lay’s Oven and Chio Oven, which contain significantly less fat than traditional fried options.
Sustainable manufacturing is set to increase for savoury snacks
Sustainability in savoury snacks is expected to be a continued focus over the forecast period, primarily through energy-efficient production processes, the use of renewable energy sources, electric vehicle logistics, responsibly sourced ingredients, and recyclable or biodegradable packaging. The development of organic products will play a key role in aligning with these sustainability goals.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Bulgaria?
- Which are the leading brands in Savoury Snacks in Bulgaria?
- How are products distributed in Savoury Snacks in Bulgaria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bulgaria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Bulgaria - Category analysis
KEY DATA FINDINGS
Savoury snacks records value growth in Bulgaria, while volume remains flat
Intersnack Bulgaria EOOD maintains the lead amid shifting market shares
Supermarkets leads, while retail e-commerce records strong value growth in 2025
The ongoing snacking culture is set to fuels continued growth in savoury snacks
A focus on healthier innovation is expected to support growth in savoury snacks
Sustainable manufacturing is set to increase for savoury snacks
Snacks in Bulgaria - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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