PROSPECTS AND OPPORTUNITIES
Healthier options set fuel growth in savoury snacks
Sales of savoury snacks are expected to continue growing in value terms (at constant 2025 prices) throughout the forecast period. There is a noticeable increasing interest in products that are practical, tasty, and ideal for a quick snack during the day, both at home and on the go.
New novelties and production methods should bring impetus to the category
Savoury snacks in Italy is undergoing a period of significant transformation, with a continuous process of innovation ranging from healthier products to new flavour experiments, alongside the adoption of more advanced and sustainable production technologies. Companies are focusing on implementing technologies that reduce the use of salt and/or sugar while maintaining the taste.
Consumers demanding healthier and more sustainable savour snacks
The concept of snacking is changing in Italy from occasional and perhaps indulgent consumption to snacks that meet more specific nutritional needs. Italian consumers are becoming increasingly attentive to ingredients, as well as the amount of fat, sugar, and salt, and are seeking lighter, more nutritious alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Italy?
- Which are the leading brands in Savoury Snacks in Italy?
- How are products distributed in Savoury Snacks in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Italy - Category analysis
KEY DATA FINDINGS
Healthy eating trend informing purchasing decisions in savoury snacks
Barilla leads an increasingly crowded marketplace
Supermarkets lead sales but e-commerce benefiting from the convenience factor
Healthier options set fuel growth in savoury snacks
New novelties and production methods should bring impetus to the category
Consumers demanding healthier and more sustainable savour snacks
Snacks in Italy - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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