PROSPECTS AND OPPORTUNITIES
Growth set to be driven by fast-paced lifestyles and the search for quality and convenience
Sales of savoury snacks are expected to see strong and steady growth over the forecast period in value and volume terms. Continued demand for portability, variety, and meal replacement should all support value and volume growth across various categories within savoury snacks.
New technology and global flavours set to influence new product development
Savoury snacks producers are increasingly using AI-powered consumer feedback to guide new product development and innovation. Advanced packaging formats such as QR-linked traceability and resealable packs are enhancing consumer experience.
Demand set to focus on healthier and more sustainable products
Demand for clean-label products is reshaping the market, with consumers increasingly looking for products that have a reduced salt content, while high protein and high fibre savoury snacks are gaining ground. Brands are also reacting to EU pressure on HFSS (high fat, sugar, salt) categories with reformulations and clearer labelling to encourage consumers to make healthier choices.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Poland?
- Which are the leading brands in Savoury Snacks in Poland?
- How are products distributed in Savoury Snacks in Poland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Poland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Poland - Category analysis
KEY DATA FINDINGS
Meat snacks gain favour as consumers look for convenient and filling snacks
Frito-Lay remains a key innovator while SANTE presents new alternatives
Discounters and convenience stores lead distribution by meeting different needs
Growth set to be driven by fast-paced lifestyles and the search for quality and convenience
New technology and global flavours set to influence new product development
Demand set to focus on healthier and more sustainable products
Snacks in Poland - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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