Savoury snacks will continue to expand over the forecast period, in both retail volume and current value terms. However, the category is predicted to witness slightly slower growth over the forecast period.
Compared to the more established chips/crisps and puffed snacks categories, sales of other types of savoury snacks such as tortilla chips, pretzels and popcorn remains small or negligible in Morocco. This low level of popularity is partly due to the lower exposure of these products, as manufacturers themselves have not taken the initiative to push them proactively, preferring instead to focus on developing the existing chips/crisps and puffed snacks categories.
The healthier snacking trend is expected to become more significant over the forecast period. Thus, more players, even local manufacturers, are expected to offer more healthier variants of their products such as reduced fat and calorie content or low salt product lines in order to sustain sales of salty snacks.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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