PROSPECTS AND OPPORTUNITIES
Savoury snacks enjoys slow but steady growth
Savoury snacks will continue to expand over the forecast period, in both retail volume and current value terms. However, the category is predicted to witness slightly slower growth over the forecast period.
Low exposure of tortilla chips, pretzels and popcorn
Compared to the more established chips/crisps and puffed snacks categories, sales of other types of savoury snacks such as tortilla chips, pretzels and popcorn remains small or negligible in Morocco. This low level of popularity is partly due to the lower exposure of these products, as manufacturers themselves have not taken the initiative to push them proactively, preferring instead to focus on developing the existing chips/crisps and puffed snacks categories.
Healthy snacking trend set to gain momentum
The healthier snacking trend is expected to become more significant over the forecast period. Thus, more players, even local manufacturers, are expected to offer more healthier variants of their products such as reduced fat and calorie content or low salt product lines in order to sustain sales of salty snacks.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Morocco?
- Which are the leading brands in Savoury Snacks in Morocco?
- How are products distributed in Savoury Snacks in Morocco?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Morocco - Category analysis
KEY DATA FINDINGS
Strong appetite for savoury snacks
Leader Foods Maroc SA enjoys a strong position
Small local grocers have a strong position
Savoury snacks enjoys slow but steady growth
Low exposure of tortilla chips, pretzels and popcorn
Healthy snacking trend set to gain momentum
Snacks in Morocco - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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