PROSPECTS AND OPPORTUNITIES
Increased purchasing power and private label will drive growth
Sales of savoury snacks are expected to rise over the forecast period overall, underpinned by Argentina’s anticipated macroeconomic recovery and the gradual deceleration of inflation. These factors are projected to restore purchasing power and encourage a rebound in consumer spending across discretionary categories, including snacks.
Savoury snacks will witness the biggest number of spicy innovations
Product innovation will remain central to the evolution of savoury snacks, and one of the most notable trends is the rising popularity of spicy flavours. Historically, Argentine consumers have not gravitated toward spicy profiles, but in recent years this has begun to change.
Healthier snacks have good opportunities but will not outperform indulgence
Although indulgence remains the dominant consumption driver in the savoury snacks category, health and wellness trends are gaining visibility. Argentine consumers are becoming increasingly conscious of their dietary habits, leading to a gradual shift toward products perceived as healthier – though not at the expense of taste or pleasure.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Argentina?
- Which are the leading brands in Savoury Snacks in Argentina?
- How are products distributed in Savoury Snacks in Argentina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Argentina?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Argentina - Category analysis
KEY DATA FINDINGS
Less popular categories are more impacted during economic crisis periods
PepsiCo and Bagley Argentina lead salty snacks and savoury biscuits, respectively
Supermarkets and hypermarkets outperform small local grocers
Increased purchasing power and private label will drive growth
Savoury snacks will witness the biggest number of spicy innovations
Healthier snacks have good opportunities but will not outperform indulgence
Snacks in Argentina - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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