PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
Savory snacks will register positive constant value and volume growth over the forecast period, with busy lifestyles continuing to support value sales. To keep consumers engaged, players will launch new bold and unique flavours.
Increasing demand for savoury snacks with a healthier positioning
Consumers are increasingly health conscious and over the forecast period, there will be increasing focus on savoury snacks with a healthier positioning. Consumers will increasingly opt for low salt, reduced fat, or baked rather than fried.
Retail modernisation augurs well for private label development
While small local grocers will remain an important channel, due to the high number of impulse purchases, factors such as competitive pricing, one-stop shopping convenience and wider product availability are likely to see more consumers move away from these traditional outlets. The arrival of the German discounter chain, Lidl, is a good example of the modernisation trend in grocery retailing.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Serbia?
- Which are the leading brands in Savoury Snacks in Serbia?
- How are products distributed in Savoury Snacks in Serbia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Serbia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Serbia - Category analysis
KEY DATA FINDINGS
Positive performance in 2025
Local company Jaffa gains most value share, due to launch of healthier range of TAC savoury biscuits
Small local grocers continue to lead distribution
Positive outlook over forecast period
Increasing demand for savoury snacks with a healthier positioning
Retail modernisation augurs well for private label development
Snacks in Serbia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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