PROSPECTS AND OPPORTUNITIES
Positive forecast driven by convenience, product innovation and health-aware consumer habits
Sales of savoury snacks are expected to continue rising over the forecast period, supported by several converging factors: increasingly busy lifestyles, the ubiquity of savoury snacks in retail outlets, continued product dynamism, and strong promotional support. In addition, private label offerings remain robust, providing affordability while maintaining quality.
H&W-driven innovation set to transform recipes and processes
Manufacturers of savoury snacks in Switzerland are expected to continue enhancing their portfolios by launching more organic, natural, and plant-based products. New ingredient choices such as beans, peas, rice, and other pulses are likely to support additive-free and preservative-free positioning.
Sustainability remains a cornerstone of long-term strategy
Sustainability efforts are expected to remain a priority for both brands and consumers in the savoury snacks category. Companies will likely invest in more responsible sourcing and local ingredient use to minimise carbon footprints.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Switzerland?
- Which are the leading brands in Savoury Snacks in Switzerland?
- How are products distributed in Savoury Snacks in Switzerland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Switzerland - Category analysis
KEY DATA FINDINGS
Strong growth supported by health-focused innovation and sociable consumption habits
Zweifel strengthens leadership through expansion and brand reinvention
Health-forward positioning boosts growth in non-traditional retail channels
Positive forecast driven by convenience, product innovation and health-aware consumer habits
H&W-driven innovation set to transform recipes and processes
Sustainability remains a cornerstone of long-term strategy
Snacks in Switzerland - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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