PROSPECTS AND OPPORTUNITIES
Savoury snacks consumption to grow at a steady pace
Savoury snacks in Brazil is set to see moderate retail volume and healthy retail value (constant 2025 prices) growth over the forecast period, supported by a combination of demographic, economic and cultural factors. The main growth drivers are expected to include urban lifestyles and related time-pressed routines, which continue to fuel a demand for convenient, ready-to-eat products that fit into busy schedules.
Innovation towards more nutritious products
Savoury snacks is set to see innovation, driven by local sourcing, native flavours and functional development. Companies are embracing Brazil’s biodiversity to create, for example, trail mixes and potato chips with exotic appeal and clean label credentials.
Health and wellness and sustainability to shape development in savoury snacks
Health and wellness and sustainability are expected to be decisive forces shaping the performance of savoury snacks in Brazil over the forecast period. Consumers are becoming more attentive to nutritional profiles, which is driving reformulation efforts and innovation within the category.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Brazil?
- Which are the leading brands in Savoury Snacks in Brazil?
- How are products distributed in Savoury Snacks in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Brazil - Category analysis
KEY DATA FINDINGS
Economic pressures and low functionality slow overall growth rates
PepsiCo innovates and participates in collaborations
Accessibility, convenience and affordability are distribution watchwords for savoury snacks
Savoury snacks consumption to grow at a steady pace
Innovation towards more nutritious products
Health and wellness and sustainability to shape development in savoury snacks
Snacks in Brazil - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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