PROSPECTS AND OPPORTUNITIES
A positive trajectory for savoury snacks, thanks to popularity, accessibility, and affordability
Savoury snacks will maintain a positive growth trajectory over the forecast period, driven by consistent consumer demand due to the relative affordability of such options, ongoing product innovation and variety, and widespread availability through both traditional and modern retail channels, including e-commerce. The presence of local manufacturers alongside import dynamics helps cater to demand, and the market is adapting to economic conditions by offering diverse pack sizes and price points.
Innovations in “healthier” variants in salty snacks expected
Innovations in “healthier” variants are expected in salty snacks, catering to a growing consumer demand. A variety of new products with prominent health claims are emerging, exemplified by Keto Rockets' Nachos Fresh, marketed as “keto, diet-friendly, sugar-free, starch-free, healthy, safe for diabetics, and gluten-free.
Exports on the rise due to attractive pricing dynamics
The export of savoury snacks from Egypt is on the rise, propelled by a concerted government effort to encourage international trade. This push is further supported by the attractive pricing of Egyptian snacks in global markets, a direct consequence of the devalued local currency.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Egypt?
- Which are the leading brands in Savoury Snacks in Egypt?
- How are products distributed in Savoury Snacks in Egypt?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Egypt?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Egypt - Category analysis
KEY DATA FINDINGS
Savoury snacks maintain resilience in the face of economic challenges
Chipsy maintains lead in savoury snacks as well as snacks as a whole in Egypt
Small local grocers remain best-placed for consumers seeking savoury snacks
A positive trajectory for savoury snacks, thanks to popularity, accessibility, and affordability
Innovations in “healthier” variants in salty snacks expected
Exports on the rise due to attractive pricing dynamics
Snacks in Egypt - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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