PROSPECTS AND OPPORTUNITIES
Rising awareness of ingredients will fuel demand for healthier savoury snacks
Over the coming years, there will be a more vocal consumer base on social media regarding health, diabetes prevalence, and obesity concerns, helping to drive the healthification of savoury snacks in India. Brands will continue to reformulate and invest in perceived better-for-you variants without compromising on the taste.
Regionalisation of flavours and habit persistence drives sales in other savoury snacks
Indian traditional savoury snacks, such as namkeens, is set to witness steady growth driven by the regionalisation of flavours, strong habit persistence, and a general shift from unorganised to organised packaged savoury snacks. There is strong demand for these snacks across both urban and rural households as they are commonly paired with tea or coffee, a pastime which is set to remain prevalent in the forecast period.
Expansion of quick commerce serves to benefit category
Small local grocers will remain crucial for the distribution of affordable savoury snacks, whilst the healthification of savoury snacks will largely be influenced by modern retail and e-commerce channels. Retail e-commerce will be driven by quick commerce platforms and the further entry of online marketplaces Flipkart and Amazon.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in India?
- Which are the leading brands in Savoury Snacks in India?
- How are products distributed in Savoury Snacks in India?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in India?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in India - Category analysis
KEY DATA FINDINGS
Mindful snacking trend fuels steady value growth
Competition intensifies driven by changes in lifestyle habits and price sensitivity
Small local grocers dominate whilst quick commerce platforms fuel growth in the e-commerce channel
Rising awareness of ingredients will fuel demand for healthier savoury snacks
Regionalisation of flavours and habit persistence drives sales in other savoury snacks
Expansion of quick commerce serves to benefit category
Snacks in India - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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