PROSPECTS AND OPPORTUNITIES
Further positive growth over forecast period
Savoury snacks will register further constant value growth over the forecast period. As in 2024, nuts, seeds and trail mixes will be the main driver of value sales.
Technology tools such as AI accelerate innovation
Producers will continue to innovate to keep consumers engaged, with continuing expansion in novelty flavour combinations, as well as differing textures. Technology will also be used to drive innovation, with for instance AI being used as a tool to develop new flavours and combinations, with greater customisation, while at the same time optimising production and quality control.
Increasing demand for savoury snacks with a healthier positioning
Consumers are increasingly health conscious and over the forecast period, there will be increasing focus on savoury snacks with a healthier positioning. Consumers will increasingly opt for low salt, reduced fat, or baked rather than fried.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in North Macedonia?
- Which are the leading brands in Savoury Snacks in North Macedonia?
- How are products distributed in Savoury Snacks in North Macedonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in North Macedonia - Category analysis
KEY DATA FINDINGS
Nuts, seeds and trail mixes register highest value growth
Local company Maks Strumica gains the most value share, boosted by its nut brand Go Nuts
Small local grocers continue to dominate
Further positive growth over forecast period
Technology tools such as AI accelerate innovation
Increasing demand for savoury snacks with a healthier positioning
Snacks in North Macedonia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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