PROSPECTS AND OPPORTUNITIES
Innovation and marketing support essential for future success
Savoury snacks constant value sales are expected to continue growing as indulgence-driven consumption and unit price increases will drive both volume and value sales, particularly during the second half of the forecast period. Innovation and marketing support will be essential for the success of the category.
Rising interest in private label
Private label products continue to attract consumer interest, particularly among those looking to snack on a budget or are unwilling to pay more for branded products that offer little perceived added value. In response, private label producers such as Kaufland have begun investing more visibly in marketing - beyond traditional in-store promotions and social media campaigns, they are increasingly turning to mainstream advertising such as television advertisements.
Manufacturers under pressure to adapt their product portfolios to meet rising demand for healthier snacking options
As Slovak consumers are paying more attention to the nutritional content and ingredients of the food they consume, manufacturers will be under pressure to adapt their product portfolios to meet the rising demand for healthier snacking options. Innovation will focus on reducing fat content and using no artificial additives, in order to appeal to the growing number of health-conscious consumers in Slovakia.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Slovakia?
- Which are the leading brands in Savoury Snacks in Slovakia?
- How are products distributed in Savoury Snacks in Slovakia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Slovakia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Slovakia - Category analysis
KEY DATA FINDINGS
Value growth driven by rising prices
Leading Intersnack Slovensko as enjoys strong consumer loyalty
Supermarkets lead, offering well-known brands and broad private label ranges
Innovation and marketing support essential for future success
Rising interest in private label
Manufacturers under pressure to adapt their product portfolios to meet rising demand for healthier snacking options
Snacks in Slovakia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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