Savoury snacks constant value sales are expected to continue growing as indulgence-driven consumption and unit price increases will drive both volume and value sales, particularly during the second half of the forecast period. Innovation and marketing support will be essential for the success of the category.
Private label products continue to attract consumer interest, particularly among those looking to snack on a budget or are unwilling to pay more for branded products that offer little perceived added value. In response, private label producers such as Kaufland have begun investing more visibly in marketing - beyond traditional in-store promotions and social media campaigns, they are increasingly turning to mainstream advertising such as television advertisements.
As Slovak consumers are paying more attention to the nutritional content and ingredients of the food they consume, manufacturers will be under pressure to adapt their product portfolios to meet the rising demand for healthier snacking options. Innovation will focus on reducing fat content and using no artificial additives, in order to appeal to the growing number of health-conscious consumers in Slovakia.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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