Sales of savoury snacks in Georgia are expected to continue rising over the forecast period, supported by growing consumer demand due to snackification, ongoing flavour innovation, and the expansion of modern retail channels. The variety of flavours is expected to further increase as companies compete to attract attention and cater to evolving tastes.
Innovation in terms of packaging and flavour development is expected in savoury snacks over the period to 2030. Producers will focus on introducing new, bold, and locally adapted flavours to attract a wider audience, especially younger consumers.
The health and wellness trend is starting to take shape in Georgia, though it remains less developed than in many European markets. In 2023, Lay’s launched its “100% potato” campaign, focusing on product naturalness as a step towards a healthier positioning.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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