PROSPECTS AND OPPORTUNITIES
Promotions and discounts will remain key growth drivers
Sales of savoury snacks in Georgia are expected to continue rising over the forecast period, supported by growing consumer demand due to snackification, ongoing flavour innovation, and the expansion of modern retail channels. The variety of flavours is expected to further increase as companies compete to attract attention and cater to evolving tastes.
Packaging and flavour innovation to attract a wider audience
Innovation in terms of packaging and flavour development is expected in savoury snacks over the period to 2030. Producers will focus on introducing new, bold, and locally adapted flavours to attract a wider audience, especially younger consumers.
Rising interest in better-for-you products towards the end of the forecast period
The health and wellness trend is starting to take shape in Georgia, though it remains less developed than in many European markets. In 2023, Lay’s launched its “100% potato” campaign, focusing on product naturalness as a step towards a healthier positioning.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Georgia?
- Which are the leading brands in Savoury Snacks in Georgia?
- How are products distributed in Savoury Snacks in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Georgia - Category analysis
KEY DATA FINDINGS
Active promotions, marketing efforts and new flavours support growth
Leader PepsiCo Inc enjoys strong consumer loyalty
Retail consolidation fuels growth of modern retailers and intensifies competition
Promotions and discounts will remain key growth drivers
Packaging and flavour innovation to attract a wider audience
Rising interest in better-for-you products towards the end of the forecast period
Snacks in Georgia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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