PROSPECTS AND OPPORTUNITIES
Innovation and health trends to drive steady growth
Sales of savoury snacks in Croatia are expected to rise steadily in volume terms over the forecast period, supported by continuous product innovation and a sustained consumer appetite for convenient, indulgent snacking options. In particular, health-oriented offerings such as rice and vegetable-based snacks are forecast to contribute to incremental growth, as consumers increasingly seek out better-for-you alternatives.
Technological advancements and innovation-led strategies bode well for future growth
The Croatian savoury snacks market is undergoing modernisation in terms of business operations and production processes. While few manufacturers publicly have announced major breakthroughs in automation or digital manufacturing, leading players are making progress behind the scenes.
Sustainability will take centre stage
Achieving production sustainability and building an eco-friendly brand image will be crucial for success in savoury snacks. Consumers are increasingly environmentally conscious, and recyclable, recycled-material, and biodegradable packaging will gain popularity.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Croatia?
- Which are the leading brands in Savoury Snacks in Croatia?
- How are products distributed in Savoury Snacks in Croatia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Croatia - Category analysis
KEY DATA FINDINGS
Emergence of lighter, healthier options and recovery of tourism fuel growth
Adria Snack leads sales while Mogyi gains ground on back of healthy snacking trend
Supermarkets lead sales as e-commerce gains traction
Innovation and health trends to drive steady growth
Technological advancements and innovation-led strategies bode well for future growth
Sustainability will take centre stage
Snacks in Croatia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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