Value sales of butter and spreads are forecast to decline in Finland in 2025. The country’s dairy sector has been impacted by rising production costs, which have contributed to reduced milk volumes and higher prices, including for butter. In response, Finnish consumers, particularly price-sensitive households, have reduced their butter and spreads consumption. Butter will be the best performer category in value terms in 2025, due to continued increases in unit prices, while cooking fats and marg

Butter and spreads has seen a stable performance in value and volume terms in 2025. The demand for butter and spreads remains on a high level with value growth being driven in part by unit price increases in 2025. What is interesting is the fact that despite the significant increase in the average unit price of butter and spreads over the review period (from EUR6 per kilogram in 2021 to EUR8 per kilogram in 2025) volume sales has remained fairly stable. This reflects the country’s strong interes

In 2025, retail current value sales of butter and spreads in the Czech Republic are projected to grow healthily, albeit at a slower rate than in 2024. Meanwhile, a marginal rise in retail volume sales in 2024 is set to be followed by a very marginal drop in 2025, although butter remains on an upward trajectory. Importantly, there is a resurgence in consumer demand for natural products. With the stabilisation of the economic situation of Czech households, consumers are willing to spend more on be

Retail value sales of butter and spreads are rising in China in 2025, driven by the growth of butter. This is partially offset by the decline of margarine and spreads, as consumers increasingly associate these products with trans fats and potential health risks.

Value sales of butter and spreads are set to record a double-digit uplift in 2025, alongside positive retail volume growth. This trend is primarily a direct consequence of substantial price increases. Elevated prices have largely stemmed from the high cost of importing butter from major producing countries such as New Zealand and Ireland. The depreciation of the Egyptian pound has significantly inflated import costs, compelling both importers and retailers to raise prices. While importers have a

In line with most categories, butter and spreads registered a positive performance in 2025, with all three sub categories demonstrating growth. Two principal factors underpinned this: the notably low base of comparison and an improvement in local consumers’ disposable incomes. The latter was a result of both a growing GDP and markedly more stable inflation.

Value sales of butter and spreads increased in 2025, with growth largely driven by the strong performance of butter, which also recorded a rise in volume sales. Higher household incomes encouraged more consumers to opt for butter over cheaper alternatives, appreciating its richer taste for both sandwiches and cooking. However, the rise in value sales far outpaced volume growth due to international butter prices reaching a historic high, as European stocks tightened. This had a pronounced impact

Value sales of butter and spreads are rising in Chile in 2025, supported by a sustained rise in home cooking that first took hold during the pandemic. Consumers who discovered baking and general cookery as hobbies in 2020 continue to refine their skills, and this enthusiasm is feeding directly into demand for core ingredients such as butter and spreads. Many households are also converting their new-found culinary abilities into a source of supplementary income by producing cakes or cookies for s

Retail value sales of butter and spreads are set to grow in current terms in Japan in 2025. This is mainly due to an increase in unit price. Raw material prices have remained elevated due to factors such as global demand expansion. Additionally, logistics costs and packaging material prices have risen due to the surge in crude oil prices, and other expenses such as energy costs have also remained at elevated levels. Furthermore, amid rising raw milk production costs due to soaring feed prices, t

Butter and spreads has continued to grow steadily in current value terms in 2025, although the pace of growth has moderated since the 2023 peak. This deceleration reflects the easing of global commodity prices and a recovery in dairy supply, which has helped stabilise unit prices over the past two years. With pricing pressure subsiding, value growth is now more closely aligned with underlying volume trends rather than inflationary surges. Volume sales have also seen healthy growth in 2025, drive

Butter and spreads has been under pressure in 2025 with sales declining in retail volume and value terms. Cooking fats has faced strong competition from vegetable oils and other edible oils with the latter products seen to be healthier. The growing focus on health and wellness has had a generally negative impact on butter and spreads with consumers looking to make healthier choices. Sales of butter have seen a more positive performance in current value terms with this being linked to the rise in

Retail value sales of butter and spreads are set to rise in current terms in South Korea in 2025. The growing demand for health-conscious food choices has significantly influenced butter consumption trends in the country. As consumers increasingly prioritise clean-label products and natural ingredients, butter is being re-evaluated not as an unhealthy fat but as a “natural fat” aligned with holistic wellness values. This shift is particularly evident amongst followers of low-carb, high-fat diets

Butter and spreads in Canada saw a marked deceleration in value sales growth in 2025 following the unusually high food inflation experienced in 2023 and much of 2024. Elevated prices during that period had constrained demand, with volume growth remaining subdued despite strong nominal value gains. As inflation eased towards the end of 2024 and into 2025, prices for some segments – notably butter and cooking fats – posted small declines, enabling a modest recovery in consumption. However, overall

Retail value sales of butter and spreads are set to rise in current terms in Greece in 2025. Growth will primarily be driven by increased prices, while volume sales decrease significantly. In addition, increased value sales are being driven by the activities of major players in the market, such as Lurpak in butter and Vitam margarine and spreads. Generally, the whole butter and spreads category is not growing strongly in Greece due to the bigger consumer focus on health and functional nutrition.

In 2025, retail value sales of butter and spreads in Saudi Arabia grew by 9% in current terms, reaching SAR744 million. This increase was driven by strong demand for butter in everyday cooking and traditional dishes, with spending peaking during Ramadan as local consumers stocked up on ingredients for home-prepared meals. While many consumers continued to favour full-fat, natural butter, there was a marginal shift towards lighter and plant-based alternatives, reflecting growing health consciousn

Retail current value sales of butter and spreads in India are expected to continue to witness strong growth in 2024, driven by increased product penetration, especially beyond tier-1 cities. Butter and ghee (clarified butter) are extensively used in India, not only in cooking, or as a topping on all forms of bread, but also during religious occasions and ceremonies. The consumption pattern is changing from home-produced or unpackaged ghee to packaged formats, as young consumers in India tend to

Brazil has been experiencing the impacts of strong natural phenomena since 2022, with La Ninã and El Niño manifesting opposite effects across the country. While the former brought heavy rains to the southeast and drought to the south, the latter, which started in 2023, and has continued to spread damage over 2024, reversed the situation. These weather trends, added to neglect and human action over the years, caused Rio Grande do Sul, the southernmost state of Brazil, to see one of the biggest na

Although unit price growth of butter and spreads in Peru continues to slow following the significant rises noted in 2023 and 2022, overall prices remain high for much of the population. In this context, local consumers are increasingly opting for more economical alternatives, either shifting from butter to margarine (resulting in declining retail volumes for butter to dip below pre-pandemic levels) or choosing cheaper brands.

Butter and cooking fats in Slovenia continue to experience a decline in retail volume terms in 2024, as consumer demand diminishes in response to growing health concerns surrounding saturated fat consumption. Saturated fats have been the subject of negative publicity across both national and social media, which has heightened consumer awareness of their potential harmful effects. As a result, many Slovenians are reducing their intake of products such as butter and cooking fats. Nonetheless, desp

The demand for butter and spreads in Kenya has stagnated during 2024 amid rising prices. Retail volume sales are projected to rise slightly for margarine and spreads and be flat for cooking fats, but continue to fall strongly for butter. Kenyan consumers remain price-sensitive and tend to opt for cooking fats and margarine and spreads or alternatives instead. In addition, severe drought conditions have hampered milk production in the review period, which consequently impacted local butter produc

Health and wellness features continue to be trendy and noted in new product developments within butter and spreads in Sweden in 2024. This includes healthier fat content and cholesterol-lowering claims. Rapeseed is increasingly seen as a local superfood; besides its cholesterol-lowering attributes, the Becel brand points out that its products have a natural content of omega-3 and omega-6, due to the rapeseed content. Valio, meanwhile, has introduced several new butter-with-rapeseed spread mixes,

Butter and spreads in Malaysia is projected to see a marginal increase in retail current value sales in 2024, However, this is due to price hikes, as retail volume sales drop strongly. Cooking fats is expected to see a double-digit drop in retail volume sales, with demand dampened as these products are not widely used in the home and awareness is low. In terms of distribution, cooking fats tend to be available in small quantities in modern grocery retailers (hypermarkets and supermarkets) and at

Butter and spreads is maintaining marginal positive retail volume growth in Slovakia in 2024, with value sales better supported by high prices. Butter is the strongest performer, thanks to it being a traditionally popular and widely used product in the country. We also note that the steep unit price hikes previously seen in butter are stabilising, which helps to support sales. Added to which, retailers offer frequent price promotions, special offers and discounts, to appeal to budget-conscious c

Retail sales of butter remain limited in Cameroon, albeit seeing steady growth in volume terms in 2024. The target audience for butter is primarily restaurants offering contemporary cuisine, especially in the French-speaking regions of the country and in areas serving expatriates and tourists. Most consumers who purchase butter through the retail channel are generally less price-sensitive compared to those looking for margarine and spreads. Therefore, when it comes to shopping for butter consume