Butter and spreads witnessed a notable slowdown in value sales over 2025, with sales of margarines and spreads declining. Unlike in Western countries, butter is not traditionally a staple in Thai cuisine, where coconut milk, fish sauce, and other local ingredients are more commonly used. However, butter's popularity has been increasing, particularly among younger generations, who tend to be keener to try new flavour experiences. With the purchasing power of upper-middle income consumers rising i

In 2025, retail volume consumption of butter in Taiwan reached pre-pandemic levels, supported by the widespread availability of breakfast shops.

Sales of butter and spreads has seen another year of stable current retail value growth in 2025, driven by a healthy demand for butter. In contrast, retail volume sales of butter and spreads have stagnated, mainly due to the decline in sales of margarine and spreads. This is in part being driven by the growing health and wellness trend with margarine and spreads facing a backlash due to the category’s association with trans fats, which are linked to heart disease. Even though many brands have re

Value sales of butter and spreads are achieving small positive growth in Croatia in 2025, with volume sales flat. Therefore, the positive value performance is mainly due to higher prices rather than growing demand.

Butter and spreads in the Philippines is projected to see good retail volume and strong retail current value growth over 2025. Butter is expected to see slightly higher retail current value growth than margarine and spreads, with the roles reversed in retail volume terms. Margarine and spreads is the clear leader in retail volume and value sales terms, benefiting from a wide array of brands and generally lower prices. Thus, margarine and spreads typically benefit from downtrading from butter, pa

In 2025, value sales of butter and spreads showed a steady increase in Germany, mainly supported by higher prices of butter. Consequently, butter is expected to remain the most dynamic category in value terms, while volumes sales decline. The stagnant economy in Germany is putting a squeeze on disposable incomes with some consumers also put off by the higher price of butter. Price rises have been fuelled by the lower supply of milk in late 2024 due to outbreaks of bluetongue disease. In addition

Butter and spreads in Hong Kong is seeing solid growth in terms of retail value sales in 2025, driven by rising emphasis on health and wellness among consumers. As more people become health conscious, many are reevaluating their dietary choices, leading to a resurgence in the popularity of butter. This shift is partly due to the perception that butter is a more natural and wholesome option compared to alternatives like margarine or various cooking oils, which often contain artificial ingredients

Butter and spreads is set to see current value growth in the United Arab Emirates in 2025, supported by the role of these products as everyday staples in many households. Their versatility across traditional and modern cuisines ensures consistent demand, particularly amongst consumers seeking convenient and familiar options. While margarine and spreads is expected to be the most dynamic category in 2025, butter is also set to see rising value sales. As inflation influences purchasing behaviour,

The price differential between butter and margarine has continued to narrow in 2025, maintaining the trend seen in recent years. This has made butter increasingly accessible to budget-conscious households. Furthermore, as the price gap has diminished, consumers have been encouraged to trade-up to butter with its better taste and greater suitability for cooking and baking. This shift has also been accelerated by evolving health perceptions, as consumers increasingly questioned the processing and

Value sales of butter and spreads in New Zealand increased in 2025, largely driven by price inflation, while volume sales continued to decline. Although these products are considered household staples, they are not viewed as essential by many consumers and can be easily omitted from shopping baskets when prices rise. Additionally, growing health and wellness concerns are influencing purchasing decisions, with some consumers reducing their intake of fats and oils, such as butter, due to perceived

Growth in butter and spreads current value sales in North Macedonia in 2025 is projected to be slightly slower than in 2024, mainly because pricing pressures have eased amidst a more stable inflationary environment. Retail volume sales meanwhile are expected contract marginally for a fourth consecutive year, primarily due to population decline. However, demand remains fairly resilient on the whole thanks to deeply ingrained consumption habits, with these kinds of products still widely considered

Retail current value sales of butter and spreads in Slovenia are projected to continue to increase strongly in 2025, supported by both higher output and sustained price pressures throughout the year. Butter production is set to rose strongly compared with 2024, driven by steady growth in milk deliveries and strong domestic processing activity. At the same time, market conditions keep prices elevated. A shortage of milk fat, linked to lower fat content in milk during the hot summer and reduced yi

In 2025, though value sales continue to rise for butter and spreads in Indonesia, growth is slower compared to previous years. This deceleration is largely shaped by a combination of economic challenges and evolving consumer behaviour. As the country grapples with ongoing uncertainties and rising job losses, consumer confidence is declining. Households are more cautious with their spending, and this is leading many to reassess their grocery choices, often opting for more affordable or basic alte

In 2025, retail value sales of butter and spreads in Malaysia declined by 4% to total MYR361 million. This downturn was largely due to consumers' increasingly hectic work lives, which left them with limited time to prepare meals at home, consequently reducing their need for butter and spreads. As a result, many of them only baked at home during festive seasons, purchasing these products as needed without maintaining a steady stock. In addition, rising prices and inflation eroded the appeal of bu

Butter and spreads is expected to register modest current value and volume growth in 2025 in Pakistan. Cooking fats continues to account for most value and volume sales, with sales being minimal for margarine and spreads and butter. That being said, butter is expected to register the highest value growth in 2025 and margarine is expected to register the highest volume growth. Overall, packaging and pricing innovation have become a vital strategy. To make offerings more affordable, companies have

Butter and spreads in Tunisia witnessed moderate value growth in 2025, aided by rising demand for butter, which had suffered production shortages earlier in the review period. The supply of butter improved in 2025 with products becoming more widely available in both modern and traditional grocery retailers. In addition, margarine and spreads continued to attract more consumers due to notable changes in Tunisian cuisine and habits. Margarine remains a cheaper alternative compared to butter and is

Sales of butter and spreads have seen strong growth in value and volume terms in 2025. Value growth continues to be fuelled by price increases with manufacturers continuing to face rising input costs. Nonetheless, demand for butter and spreads also continues to growth, backed by efforts from players to offer healthier options and more natural products. There are ongoing debates about the dangers of ultra-processed food which is helping to boost demand for butter and healthier options within marg

Butter and spreads is maintaining healthy value growth in Uzbekistan in 2025, at slightly higher rates of growth than seen in the previous year. Volume growth is also stable. Butter is seeing the most robust value growth, with volume growth also healthy, thanks to the increased availability and affordability of both imported and local brands. In turn, this is narrowing the gap between the prices of butter and margarine and spreads products. Meanwhile, margarine and spreads continues to see stabl

Value sales of butter and spreads in Ukraine are set to record a double-digit uplift in 2025. These products remain staple items in the average consumer’s shopping basket; however, persistent high inflation has prompted many households to economise. As a result, consumers are increasingly shifting from butter to more affordable margarine and spreads, opting for private label options or discounted brands, and reducing the frequency of purchases.

Butter and spreads registered only minimal current value growth and a decline in volume sales in 2025. While sales of butter remain positive, the dwindling popularity of cooking fats and margarines and spreads negatively affected overall category performance.

Current value sales of butter and spreads increased in Denmark in 2025, primarily driven by rising unit prices due to elevated raw material and logistics costs, particularly for dairy fat. While overall consumption remained relatively stable, many local consumers continued to prioritise traditional butter over alternatives, especially during promotional periods. In fact, butter saw strong activity when discounted, with Danes often stocking up and freezing products. Plant-based spreads maintained

The performance of butter and spreads in 2025 has been negatively impacted by the decline in volume sales of margarine and spreads. The government had introduced legislation to help consumers affected by the high cost of living, with it stipulating that the mark up for several basic food products would be limited to 20%. However, margarine and spreads was removed from this list of food products on 1 February 2024, which led to a sharp rise in unit prices and a subsequent decline in volume sales

Retail value sales of butter and spreads in Hungary fell in 2025 as Hungary’s ageing population and health-focused consumers reduced their consumption of traditional cooking fats. Public health campaigns highlighting cardiovascular well-being have raised awareness about fat and salt intake, prompting more households to opt for products perceived as healthier, such as unsalted or light margarines. While overall category volume and value declined, butter remained the most dynamic category in value

Current value sales of butter and spreads increased in Peru in 2025, marking one of the highest growth rates in dairy products and alternatives, second only to drinking milk products. This notable rise followed on from previous years of the review period, although it was slightly lower than in 2024. Growth stemmed from two distinct trends: margarine saw a marked increase in volume consumption with only a moderate rise in price, while higher current value sales of butter were driven by significan